If you license or publish images, this guide is as indispensable as your camera. It provides specific information on the legal rights of photographers, illustrators, artists, covering intellectual property, copyright, and business concerns in an easy-to-read, accessible manner. The Copyright Zone, Second Edition covers: what is and isn’t copyrightable, copyright registration, fair use, model releases, contracts and invoices, pricing and negotiation, and much more.Presented...

Write personal and professional communications with clarity, confidence, and style.How to Write It is the essential resource for eloquent personal and professional self-expression. Award-winning journalist Sandra E. Lamb transforms even reluctant scribblers into articulate wordsmiths by providing compelling examples of nearly every type and form of written communication.Completely updated and expanded, the new third edition offers hundreds of handy...

A lively insider's guide to starting a successful small business selling items old and new on eBay, written with personal anecdotes, well–kept secrets, and insider tips by Adam Ginsberg, eBay's most successful private salesperson.This is the insider's guide to making money on eBay. Adam Ginsberg is the most successful seller on eBay, moving around a million dollars' worth of merchandise every month. Not only will he impart his personal secrets on how to sell on eBay –learned throug...

Dream of launching a new product, project or startup? Wish granted! Thanks to crowdfunding, today’s hottest form of investment, suddenly anyone can bring any idea or invention to life on the Internet.The world’s leading guide to raising money online, The Crowdfunding Bible shows you how to launch, market and successfully run a high-tech fundraising campaign, regardless of industry or budget. It reveals the secrets to catching the media and public’s eye, and at...

One of Silicon Valley’s most successful angel investors shares his rules for investing in startups.There are two ways to make money in startups: create something valuable—or invest in the people that are creating valuable things.Over the past twenty-five years, Jason Calacanis has made a fortune investing in creators, spotting and helping build and fund a number of successful technology startups—investments that have earned him tens of mill...

This new edition has undergone a comprehensive update to address the shifting balance between digital and film technologies. The book includes everything a filmmaker needs to know, from budgeting to managing the production office, and comes with downloadable forms.

At last! The eagerly anticipated revised edition of the photographer’s "business bible" is here, fully updated with the last word on key business practices, industry standards, and resources. Up-to-the-minute coverage now includes digital asset management; metadata standards; the role of Internet, FTP, and e-mail technologies; the impact of media consolidation on assignment and stock photography; and much more. This indispensable guide covers the full range of business and legal questions ...

The rules for creating a knock-out marketing plan have completely changed. With the advent of digital business strategies, it may seem like you need to start from scratch. In his trusted classic, now completely updated to reflect the latest changes in digital marketing, Bill Luther shows readers how to navigate this perilous landscape while staying true to your current marketing strategy and the tools that work best for your business. With answers to important marketing questions in each c...

The second edition of the Public Relations Writer’s Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession, as well as with ...

In How to Find Out Anything, master researcher Don MacLeod explains how to find what you're looking for quickly, efficiently, and accurately—and how to avoid the most common mistakes of the Google Age.Not your average research book, How to Find Out Anything shows you how to unveil nearly anything about anyone. From top CEO’s salaries to police records, you’ll learn little-known tricks for discovering the exact information you’re looking for. You’l...

A professional photographer’s concise and comprehensive guide to licensing images, featuring sample agreements and tips on successful negotiation.Today, photographers can make every image pay and pay again by controlling and pricing the rights to their work. In Licensing Photography, a veteran photographer and a respected attorney team up to present the complex subject of licensing in clear, accessible terms. With this step-by-step guide, readers will be a...

HAPPY HUNTING ON eBayAunt Fannie's cameo pin collection...the cartoon-character lunch boxes you had in third grade...that cast-iron doorstop you bought for $2 but is really worth $200....Whether you're a busy buyer, an avid seller, or just a fun-loving browser, you'll find countless collectibles like these on eBay, the world's largest person-to-person online trading community.Now -- in this official primer from the popular Internet site that has revolution...