There are not many really useful business tools that can lay claim to being 100% free. Twitter does, however, and while the opportunities it presents aren't really obvious at first glance, they're still manifold. Business users are learning new ways to turn Twitter to their advantage each and every day. Surprisingly, one of the best uses of Twitter is to add some human personality to your brand.

Advance your B2B marketing plans with proven social media strategiesLearn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with ...

Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategyOptimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online perfo...

Let’s face it…content marketing is all the rage. Brands around the world are spending (on average) over 25% of their total marketing budget on content marketing. There have been countless books and resources that have covered all aspects of content marketing …from the why to the what to the where…but oddly enough, rarely the how. Not until now that is. Managing Content Marketing shows you, in detail, how to manage content marketing within your organization. Whether you come from a small co...

With the average salary for a business analyst in the United States reaching above $90,000 per year, more talented, experienced professionals are pursuing business analysis careers than ever before.But the path is not clear cut. No degree will guarantee you will start in a business analyst role. What's more, few junior-level business analyst jobs exist. Yet every year professionals with experience in other occupations move directly into mid-level and even senior-level business anal...

Simple, powerful marketing strategies every business can afford to implementThere's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. Free Marketing delivers more than 100 ideas to help any small business owner or marketer generate new revenue—with little or no marketing budg...

How to get tons of highly targeted buyers to your website or blog fast! Learn the real secrets that will boost your website or blogs exposure and generate massive unlimited traffic. You'll learn: How to convert visitors into sales using emotional triggers Learn how to find the buyers looking for your product, services or information What makes people actually pull out their wallets and buy How to build a mailing list from zero to tens of thousands How to monetize any website or blog How to...

If you have a website, a blog, or even a Facebook or Twitter presence, you are a publisher. Think like one: build a digital content strategy that embraces words, images and multimedia to systematically enhance consumer engagement and conversion rates. In Content Marketing, world-renowned digital content expert Rebecca Lieb offers all the detailed, actionable guidance you'll need. Lieb guides you through planning what you'll say online, how and where you'll say it, how ofte...

How to align social media with business strategy for real resultsFor years now, businesses have approached social media in an experimental fashion unconnected to real results. There's a reason why the question about ROI is met with such hostility. But it's time for businesses to get serious about social. In this concise e-book, noted authors and disruptive technology analysts Charlene Li and Brian Solis present seven powerful factors for designing and supporting an...

The first book devoted entirely to B2B social marketingB2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of information.This hands-on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching t...

THE RIGHT PHRASE FOR EVERY SITUATION . . . EVERY TIMEAs a project manager, your job is to ensure that every project is completed on time and on budget, which involves defining your objectives, understanding the processes, and communicating with clarity to team members. It all comes down to mastering the language of project management. Perfect Phrases for Project Management includes hundreds of words and phrases that will help you:Clarify project goals...

A breakthrough executive guide to social technology crowdsourced by a leading theoristEvery leader has heard of the business benefits of social technology yet many still struggle to understand how to get the most out of the technological tools that are now available. Enterprise Social Technology demystifies this much-hyped subject and gives you a levelheaded growth-focused approach to putting all kinds of social technologynot just the big well-known platformsto work for your organization.C...