Hamish McKenzie has seen too many clients lose business due to bad pitching habits. In this conversational primer filled with tactical tips, worksheets, case studies, and stories drawn from experience consulting on high-stakes pitches around the globe, Hamish takes you step-by-step through his Pitch SSP process.  He systematically demonstrates how to create a strategy, story, and presentation that targets the client’s needs, identifies what you’re not doing when you pitch that...

**A USA Today New and Noteworthy Title“You’ll tell me if it ever starts getting genuinely insane, right?”—Elon Musk, TED interview**Hamish McKenzie tells how a Silicon Valley start-up's wild dream came true. Tesla is a car company that stood up against not only the might of the government-backed Detroit car manufacturers but also the massive power of Big Oil and its benefactors, the infamous Koch brothers.The award-winning Tesla Model 3, a premium mass-mark...

A clear-eyed examination of why modern media lost public trust—and what it will take to earn it back.Social networks tore apart a media industry that had taken two hundred years to build, swapping broadsheets and broadcasts for algorithms and addiction feeds. Now what?The media is in chaos even though its fundamental job hasn’t changed. The demand is still there: people still crave great stories and robust reporting. And there’s no shortage of supply: there...

A clear-eyed examination of why modern media lost public trust—and what it will take to earn it back.Social networks tore apart a media industry that had taken two hundred years to build, swapping broadsheets and broadcasts for algorithms and addiction feeds. Now what?The media is in chaos even though its fundamental job hasn’t changed. The demand is still there: people still crave great stories and robust reporting. And there’s no shortage of supply: there...

**A USA Today New and Noteworthy Title“You’ll tell me if it ever starts getting genuinely insane, right?”—Elon Musk, TED interview**Hamish McKenzie tells how a Silicon Valley start-up's wild dream came true. Tesla is a car company that stood up against not only the might of the government-backed Detroit car manufacturers but also the massive power of Big Oil and its benefactors, the infamous Koch brothers.The award-winning Tesla Model 3, a premium mass-mark...

*NOW A NETFLIX LIMITED SERIES—from producer and director Shawn Levy (Stranger Things) starring Mark Ruffalo, Hugh Laurie, and newcomer Aria Mia Loberti*Winner of the Pulitzer Prize and National Book Award finalist, the beloved instant New York Times bestseller and New York Times Book Review Top 10 Book about a blind French girl and a German boy whose paths collide in occupied France as both try to survive the devastation of World ...

Holden is one of the few brands that has an emotional grip on Australia (Qantas being another). The closure of the Holden factory in Adelaide is not just the end of a business - it's the end of an era, of a story, and of a great Australian dream.When Holden signalled that it would close its Adelaide factory, it struck at the very heart of Australian identity. Holden is our car made on our shores. It's the choice of patriotic rev heads and suburban drivers alike. Ho...

How does Google sell ad space and rank webpages? How does Netflix recommend movies and Amazon rank products? How can you influence people on Facebook and Twitter and can you really reach anyone in six steps? Why doesn't the internet collapse under congestion and does it have an Achilles' heel? Why are you charged per gigabyte for mobile data and how can Skype and BitTorrent be free? How are cloud services so scalable and why is WiFi slower at hotspots than at home? Driven by twenty real-wo...

A US Navy self paced training course on fundamentals, design, and function of  AC and DC motors and generators. Includes a good explanation of "delta" and "why" multiphase rectifcation... amongst other things! Many high quality illustrations are provided. A great addition to any experimenters bookshelf!

When a billion-dollar electric car startup crashed and burned, global investors and average car buyers alike asked: What happened? Business and technology journalist Brian Blum reveals the answer in his new book TOTALED: The Billion-Dollar Crash of the Startup that Took on Big Auto, Big Oil, and the World.The Tesla 3 has grabbed the spotlight as the first “affordable” all-electric vehicle, but Israel’s Better Place came first. The plan was to use Israel --- a country the s...

COMPLETE COVERAGE OF THE LATEST TELECOMMUNICATIONS TECHNOLOGIES AND TRENDSFully revised to address the convergence of the telecom, media, and technology (TMT) sectors, the new edition of this cutting-edge guide provides a comprehensive overview of the current telecom landscape. The book focuses on the interdependence of the IT infrastructure, multimedia content, and broadband transport network in today's hyper-connected mobile environment and discusses the importance of storing, ...

The AutoCAD Electrical 2021 for Electrical Control Designers textbook has been written to assist the engineering students and the practicing designers who are new to AutoCAD Electrical. Using this textbook, the readers can learn the application of basic tools required for creating professional electrical control drawings with the help of AutoCAD Electrical. Keeping in view the varied requirements of the users, this textbook covers a wide range of tools and features such as schematic drawin...