**A lively and comprehensive deep dive into the diverse world of social media, going well beyond the usual platforms that dominate our online landscape.A beautiful volume with one-of-a-kind illustrations, inspired by field guides for birds.**A Field Guide to Social Media is an approachable introduction to social media written by leading scholars in the field. Chand Rajendra-Nicolucci and Ethan Zuckerman, along with several coauthors, argue that social media is, and...