The completely revised and updated 3rd edition of the hugely successful Strategic Marketing: planning and control continues to provide a concise yet comprehensive synthesis of the key strategic marketing concepts. The text cuts through the complexity and jargon surrounding the subject and is tightly written to accommodate the reading time pressures on students. A clear, comprehensive and user-friendly text it provides an unrivalled digest of the tools, techniques and knowledge required to ...

This book offers an authoritative exploration of the evolving field of surgical nursing through the lens of the Caring Life-Course Theory (Kitson et al., 2021). This comprehensive text navigates the modern landscape of surgical nursing, integrating three pivotal facets: contemporary clinical practices, latest developments, and post-licensure education.The book is structured around the constructs of the Caring Life-Course Theory, each chapter focusing on a unique construct such as '...

A must have for all practising and aspiring consultants and strategists, this book covers a wide range of consultancy tools and techniques that are well displayed, well described and well referenced. The tools and techniques are helpfully divided in to twenty recognisable skills sectors within management consultancy fields and specialisms.The depiction of the content with diagrams aids the process of quick reference and ease of understanding. The tools and techniques can be utilise...

The second book in the Essential Tools For series… on the topic of Management ConsultingBased on Simon Burtonshaw-Gunn's successful The Essential Management Toolbox, this book focuses in greater depth on the topic of Management Consulting. This second book looks at how a management consultant needs to think, view and analyse the workings of an existing organisation in order to efficiently and effectively work to improve the issues facing a busines...

Your plain-English introduction to organisational behaviourOrganisational Behaviour (OB) is the study of how people, individuals, and groups act in organisations. Whether you're studying OB, or you just want a better understanding of people at work, Organisational Behaviour For Dummies gives you all the essentials for understanding this fascinating subject.Inside you'll find out about personality and individual differences, teams and groups, person...

Sales Management is written to give students the information they need to compete in the real world. the primary objective is to offer students a thorough, up-to-date and integrated overview of the accumulated theory and research evidence relevant to sales management, plus the most recent practices and techniques employed by managers in the business world.

The ability to understand marketing is crucial to anyone who wants to advance their career - whether or not they actually work in marketing.Written by Eric Davies, a leading expert on marketing as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to in order to ensure your products or services are marketed successfully.The highly motivational 'in a week' structure of the book provides seven straightforward chapters explainin...

Today's most successful companies are Intelligent Companies that use the best available data to inform their decision making. This is called Evidence-Based Management and is one of the fastest growing business trends of our times. Intelligent Companies bring together tools such as Business Intelligence, Analytics, Key Performance Indicators, Balanced Scorecards, Management Reporting and Strategic Decision Making to generate real competitive advantages.As informati...

What is management consultancy? How has it developed? How does it affect businesses? This book answers these questions and introduces the field for those looking to develop a career as a management consultant.Providing a thorough introduction to management consultancy, Morgen Witzel covers the topic from a range of perspectives including the field's historical development, the client's perspective, business analysis, return on investment, consulting failures, ethics and accountabil...

Strategic human capital management (HCM) is not just a measurement focused approach to human resource management (HRM). It is certainly not a decision science in which people can be managed as a result of quantitative analysis and financial valuation. In fact, it is probably more of an art than a science and is a way of leading people to unlock great business performance. Strategic HCM focuses all people management and development practices on maximizing the capability and engagement of th...

Briefing is not just presenting a set of documents to the design team; it is a process of developing a deep understanding about client needs. This book provides both inspiration to clients and a framework for practitioners. The coverage extends beyond new build, covering briefing for services and fit-outs. Written by an experienced and well-known team of authors, this new edition clearly explains how important the briefing process is to both the construction industry, in delivering well-de...

This book is a novel treatment of Operations Management. It takes a fresh insight to this increasingly important topic, exploring fundamental principles equally applicable to service and manufacturing situations. The book adapts a strategic stance by providing a framework for effective decision making and is aimed at practising managers who need to design working processes, manage change and make decisions within a strategic framework. The framework and supporting case vignettes allow the ...