In the time it takes to read this sentence, about fifteen people will be added to the world's population. Read the sentence again, and there will be thirty. Tomorrow, each of these people will be demanding greater prosperity. Production and consumption are increasing fast but will have to grow even faster in the future to keep up with population growth and a world increasingly divided by inequality. How should we react to these trends? Certainly, many use growth figures to forecast disaste...

How to succeed in a resource limited world.Making predictions about the future is a dangerous game, particularly when that future has never looked more uncertain. Natural resources are dwindling and we are wasting the resources we do have at an unparalleled rate. Climate change threatens our way of life and digital technology is advancing at such a rate as to leave many of us baffled. But far from being all "doom and gloom", these signs point to the emergence of an...

In The Philosophy of Sustainable Design, McLennan outlines the major ideas and issues that have emerged in the growing movement of green architecture and sustainable design over the last thirty years. This book is intended as a starting point for anyone involved in the building industry on a journey to learn how they can build more responsibly. The book is rooted in practical knowledge but rather than being a ‘howto book’ asks individuals to understand how the philosophy of sustainable des...

Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. That's because savvy green marketers are no longer targeting "deep green" consumers with a "save the planet" pitch. Instead, they're promoting the added value their products provide: better health, superior performance, good taste, or cost-effectiveness. In this innovative book Ottman argues that emphasizing primary benefits -- the New Rules -- is critical to winning over the main...

The bestselling author of Emotional Intelligence and Primal Leadership now brings us Ecological Intelligence—revealing the hidden environmental consequences of what we make and buy, and how with that knowledge we can drive the essential changes we all must make to save our planet and ourselves.We buy “herbal” shampoos that contain industrial chemicals that can threaten our health or contaminate the environment. We dive down to see coral reefs, not realizi...

The Blue Economy cites a new business model in China where novel paper production turns crushed rocks, including mining waste that has piled up over centuries into sheets for printing, writing and packaging without the use of water, without cutting down a tree, and recyclable forever. It details how thistles, considered a weed, is turned into a plastic, a lubricant and a herbicide converting an old petrochemical plant into a biorefinery.

Transformational Thought by Jason F. McLennan is a dynamic collection of provocative essays that critically challenge the design practices and thinking that are interwoven within our contemporary cultural, societal, personal value systems. Rather than an ominous commentary about the terminal shortcomings of society, McLennan relates his architectural acumen and his eclectic knowledge of sustainability, proposing an intelligent, and sometimes radical rethinking of how we live, work and plan...

The financial crisis that has blighted the world's richest countries since 2008 was a turning point in human history because it ushered in an era in which economies will tend to shrink rather than grow. Incomes will decline becausethe natural resources required for growth — particularly oil, the lifeblood of the world economy — can no longer be extracted in growingquantities. Indeed, as this book shows, the financial crash itself was due to an irresistible force — the rising global demand ...

The graphic artist's guide to sustainable designGraphic design is frequently thought of as a purely decorative effort. Yet these efforts can be responsible for shocking impacts on natural resources just to produce a barely-glanced-at catalog or mail piece. Sustainable Graphic Design: Tools, Systems, and Strategies for Innovative Print Design helps designers view graphic design as a holistic process. By exploring eco-conscious materials and production techn...

Today's generation has borrowed from the future by grabbing prosperity now and imposing the cost on the next generation.Award-winning writer and campaigner Chris Goodall argues that building a sustainable society is perhaps the greatest test that the world has ever faced.Here he provides the first coherent new explanation of what sustainability actually is before exploring nine key sustainability challenges, applying the theory of sustainability to look at food, travel, clot...

Go Green While Making Green You already know why your company should go green. This comprehensive guide tells you how to do it profitably. It details every step of the process—from getting employee buy-in and conducting a current sustainability audit to developing a plan of action and measuring progress. Nuts-and-bolts guidance helps you make continuous, cost-effective improvements and shift the prevailing business culture by infusing green practices into your organization’s very DNA. Thro...

The impending threats of catastrophic climate change and peak oil are driving our society towards increased use of biomass for energy, chemical compounds and other materials - the beginnings of a biobased economy. As alternative development models for the biobased economy emerge, we need to determine potential applications, their perspectives and possible impacts as well as policies that can steer technological and market development in such a way that our objectives are met. Currently, it...