There is no single best approach in teaching.This new text challenges the idea that there is a ′best way′ to teach. Instead, the authors explain, a more pragmatic approach is required. Teachers need a range of skills and strategies to select from, work with and adapt. Every school, cohort, class and child is different. Beyond that, strategies that worked well with a class one week, may prove ineffective the next.This book:presents a range of s...

The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donat...

New edition of this concise overview of organisational behaviour for quick reference or fast and effective exam revision.Focussing on key themes and developments, this enhanced edition applies theoretical concepts to real-life situations, highlights definitions and key concepts, and provides chapter summaries and short revision questions for each topic.Includes chapters on person perception, attitudes in the workplace, learning, personality, stress management, leadership, g...

Numerous reasons cause adopted teenagers to reconnect with their birth family via Facebook, creating new challenges for adoption today and tomorrow. Incorporating theory, practice, anecdotes, metaphors, diagrams, models and case studies, this accessible book, written by an experienced adopter, clearly explains these complex issues. It maps connections between trauma, child development, grief, adolescence, contact, truth telling and parenting styles; offering fresh perspectives and strategi...

A unique and practical text written specifically for those embarking on a post-primary teaching career in Ireland. Details comprehensive treatment of the issues facing pre-service teachers, along with guidance for those in the early years of a teaching career. It provides practical guidance on many areas: classroom management; planning for lessons; time management; evaluating learning; motivating pupils; dealing with conflict; and managing stress. It assesses teaching methodology in light ...

A revised and updated version of Jackie Beeres best-selling The Perfect (Ofsted) Lesson ISBN 9781845904609. How to make that whole school inspection practically perfect in every way. What is it that makes a good school an outstanding one? What are the inspectors looking for? What is it that the outstanding schools do that catches the Ofsted inspectors eye? To answer these questions, Jackie has combined her extensive experience in education with research done in schools recently awarded tha...

Assessment for Learning is based on a two-year project involving thirty-six teachers in schools in Medway and Oxfordshire. After a brief review of the research background and of the project itself, successive chapters describe the specific practices which teachers found fruitful and the underlying ideas about learning that these developments illustrate. Later chapters discuss the problems that teachers encountered when implementing the new practices in their classroom and give guidance for sc...

Best-selling author Shirley Clarke provides a wealth of high quality ideas, practical strategies, classroom examples and whole-school case studies for teachers in primary and secondary schools.The most comprehensive of Shirley Clarke's titles includes extensive examples and realia, in full colour. The book is clearly structured around the ways in which teachers actually teach, with QR coded web video clips to illustrate key points in action.- Helps teachers c...

Organizational behaviour is a field of study that investigates the impact that individuals, groups and structures have on behaviour within an organization for the purpose of applying such knowledge towards improving an organization's effectiveness.It is an interdisciplinary field that includes sociology, psychology, communication, and management; and it complements the academic studies of organizational theory and human resource studies.

Jackie Beere, Head teacher at Campion School, Northants until 2006, is now a consultant, trainer and School Improvement Partner. She spent three years as an Advanced Skills Teacher leading and implementing innovative Teaching and Learning initiatives including KS3 and 4 Learning to Learn and Thinking Skills programmes. She was awarded the OBE in November 2002 for services to education, having trained many teachers and school leaders in the latest theory and practice of learning to learn an...

This is a practical guide to reflective practice for teachers and trainee teachers in the FE and skills sector. Reflective practice is a key element of teaching and this comprehensive and accessible guide introduces and explains this area of practice for trainee and new teachers. It asks ′what is reflective practice?′ and includes an exclamation of the processes of reflection and tips on reflective writing.Many trainees and new teachers need support in reflective practice. Written ...

The start point is your end-point: the learner. What kind of learner do you want to develop? What are the characteristics of an effective learner and how can we teach to support the development of these characteristics? If future employers are looking for people who can solve problems, think creatively and be innovative, what can we do, as part of our current curriculum provision to enable students to 'deliberately' practise this skill? If being intelligent is not, in fact, measured by you...