The vertical/functional hierarchy has been the mainstay of business since the industrial revolution. But it has its problems. In fact, the vertical design all but guarantees fragmented tasks, overspecialization, fiefdoms, turf wars, the urge to control from the top--all the negatives that foster organizational paralysis. In The Horizontal Organization, Frank Ostroff provides executives with the first truly viable alternative to the age-old vertical alignment. Indeed, he offers not...

In this completely revised and updated edition of the customer service classic, Carl Sewell enhances his time-tested advice with fresh ideas and new examples and explains how the groundbreaking “Ten Commandments of Customer Service” apply to today’s world.Drawing on his incredible success in transforming his Dallas Cadillac dealership into the second largest in America, Carl Sewell revealed the secret of getting customers to return again and again in the original

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and millions on a product or service that no one needs or wants.With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These i...

Ready to take your business to the next level? Find out everything you need to know about the Business Model Canvas with this practical guide.An increasing number of people are taking the plunge and creating their own businesses, choosing to be their own boss and create their own profits. Yet this is no mean feat, which is why it is essential to have a solid business plan. This guide will teach you all about the Business Model Canvas and how it can increase your va...

The way businesses buy from one another has changed profoundly in recent years. Markets have evolved, disruptive technologies have sprung up and buyers’ expectations have changed. But despite this, the fundamentals of business-to-business marketing have remained constant: today’s corporate decision-makers still need to know who you are, what you do and why you matter to them. In Business-to-Business Marketing, Mark Eardley and Charlie Stewart review the basic rules of B2B marketing. They o...

**People want to buy from, work for, and partner with companies that matter.So how do you build a company that matters?**Companies and people that matter have successfully become the obvious choice in the hearts and minds of their customers, their employees, and their communities. They elevate themselves by consistently finding ways to solve the most pressing needs their markets face. The result? They create more value year after year and build a sustainable, differentiated...

If you want salient advice about your startup, you’ve hit the jackpot with this book. Harvard Business School Professor Tom Eisenmann annually compiles the best posts from many blogs on technology startup management, primarily for the benefit of his students. This book makes his latest collection available to the broader entrepreneur community.You’ll find 72 posts from successful entrepreneurs and venture capitalists, such as Fred Wilson, Steve Blank, Ash Maurya, Joel Spolsky, and ...

This book is about A Comprehensive Guide on how to earn Huge Returns from Property Investments irrespective of the size of your bank account and irrespective of whether you have any experience in this field. This book is dedicated to all the people who want to invest in Real Estate for a minimum of 10% Return on Investment (ROI). From this book, you will find out the reasons to get in the Real Estate Business, Types of properties you can buy, Importance of inspecting the property and prope...

In today's business world, the customer service experience is the most critical component that leads small businesses to remarkable success. Good service can be a business owner's greatest asset if it is properly implemented, practiced on a regular basis, and customized to meet the needs and wants of customers. The good relationships entrepreneurs have with customers will be essential to growing their businesses and evolving to the next level.This book is designed as a tool for the...

Behind every great rainmaker, mover and shaker, and leader are great relationships. In fact, replace great with superior. People who make things happen make superior relationships first. Relationships are the power source, if not the very soul, of doing good business-the kind of business where clients smile and believe your value simply dwarfs your fee. People who sell don't develop nearly as much business as people who develop relationships. New business flows to those individuals and com...

For many businesses, staying afloat is an everyday a struggle, but what they don't realise is that there are ways to work 'smarter' and make more profit without the backbreaking work. According to the dynamic new book Creating Loyal Profitable Customers, by Keith Abraham, the most leveraged way to do that is to implement a loyalty program that ensures your customers keep coming back time and time again, bringing their friends with them. It reveals 47 tried and proven methods of increasing ...

The purpose of this Ebook is twofold: to present the modern way of sales and marketing by illustrating changes in behavior and practices; and to define the global sales leader, a profile for success in today's business world.The author is an Italian entrepreneur who built up a successful industrial business and consultancy in China and beyond. He shares firsthand stories and wisdom from over 30 years of experience in business, as he observed and responded to the rise of globalizati...