In The Survival Paradox, renowned corporate survival expert Fons Van Dyck offers any manager a proven guide for lasting survival in the difficult years ahead.The key to corporate survival lies in mastering a delicate paradoxical balance between the need for change and the need for stability, consistency and continuity. This survival paradox implies that a company that unilaterally focuses on change, or sets extreme short-term objectives, is at great risk of failure. This b...

In The Survival Paradox, renowned corporate survival expert Fons Van Dyck offers any manager a proven guide for lasting survival in the difficult years ahead.The key to corporate survival lies in mastering a delicate paradoxical balance between the need for change and the need for stability, consistency and continuity. This survival paradox implies that a company that unilaterally focuses on change, or sets extreme short-term objectives, is at great risk of failure. This b...

Advertising Transformed is the ultimate guide to advertising in the 21st century. In an advertising world transformed by digital technology it sets out what current and would-be admen and women need to know to create advertising that works.Branding expert and Managing Director of Think BBDO, Fons Van Dyck, synthesizes the latest thinking about advertising into a digestible list of rules to create a best practice guide to succeeding in the industry. It cove...

Understand the next level of marketingThe new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating produc...

The secret of achieving and sustaining organizational excellence revealedIn an ever-changing world where only a third of excellent organizations stay that way over the long term, and where even fewer are able to implement successful change programs, leaders are in need of big ideas and new tools to thrive. In Beyond Performance, McKinsey & Company's Scott Keller and Colin Price give you everything you need to build an organization that can execute in the s...

This book is an invaluable desk reference for facilitators, leaders, coaches and anyone who wants to engage in more effective learning and decision-making conversations. It offers over 1700 rich questions that you can borrow or adapt to improve your inquiry skills, and provides clear frameworks that point to when, where, and why particular questions are most useful.

Widely acknowledged as the world's foremost authority on leadership, John Kotter has devoted his remarkable career to studying organizations and those who run them, and his bestselling books and essays have guided and inspired leaders at all levels. Here, in this collection of his acclaimed Harvard Business Review articles, is an astute assessment of the real work of leaders, as only John Kotter can offer. To complement the HBR articles, Kotter also contributes a new piece, a thoughtful re...

The current global economic environment is defined by unprecedented uncertainty, a premium placed on knowledge, and the threat of future talent scarcity. Key to an organization's success under these conditions is its ability to strengthen the links between people and performance. Creating Healthy Organizations provides executives, managers, human resource professionals, and employees an action-oriented approach to forging these connections by creating and sustaining vibrant and pr...

This book provides college students with all the information and advice they need to apply successfully to graduate school. In chapters 1 – 4 several misconceptions about graduate school are revealed and dispelled, including the most common myth – that one must have excellent grades to get in, and that excellent grades are all that one needs. Certain factors that can play an even bigger role than GPA in determining the fate of an application are discussed, and the reader discovers how the ...

In this sweeping critique of how managers are educated and how, as a consequence, management is practiced, Henry Mintzberg offers thoughtful and controversial ideas for reforming both.“The MBA trains the wrong people in the wrong ways with the wrong consequences,” Mintzberg writes. “Using the classroom to help develop people already practicing management is a fine idea, but pretending to create managers out of people who have never managed is a sham.”Leaders cannot be creat...

With 26 inspiring chapters, this book celebrates the wisdom of some of the most recognized thought leaders of our day: emerging and established experts who share their unique vision of what the organization of the future should look like and must do to survive in the turbulent 21st Century.Outsmart Your Rivals by Seeing What Others Don’t, Jim ChampyOrganization Is Not Structure but Capability, Dave Ulrich & Norm SmallwoodThe Leader’s Mand...

The completely revised and expanded edition of a fundraising classicStrategic Fund Development became an instant classic the day the first edition was released. Now in this expanded third edition, it has been revised cover-to-cover with relevant new information and useful new tools and resources.The book addresses the needs for fundraisers of every level of expertise. Experienced development officers find this an invaluable reference tool for educa...