Showing results for "evert gummesson"
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Improving the Evaluation of Scholarly Work
The Application of Service Theory
- Series -
- Education (R0)
2022
EN
Accessible
This book aims to stimulate debate in the growing and highly controversial area of measuring scholarly work. The authors examine key aspects of this topic through the lens of the latest theoretical developments in service science and associated fields. It includes chapters explaining the theoretical developments and methodological aspects of measuring the quality of academic teaching and research, while other chapters provide a review and analysis of various types of scholarly work metrics...
Case Theory in Business and Management
Reinventing Case Study Research
2017
EN
′This meticulous book submits research and the research process to deep scrutiny. It debunks the unhelpful dichotomy between quantitative and qualitative research and highlights the great value of multi-method and interactive research, approaches that have greatly deepened our thinking.′– Professor Adrian Payne, University of New South Wales, Australia / Professor Pennie Frow, University of SydneySetting out to dispel the argument that case study r...
2011
EN
Accessible
This third edition of Total Relationship Marketing confirms it as a classic text on the subject of relationship marketing and CRM, areas which have become accepted – and debated – parts of marketing but are currently undergoing dramatic change.A major contribution to marketing thought internationally, this seminal title presents a powerful in-depth analysis of relational approaches to marketing where the three words relationships, networks and interaction are king. The book effects...
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The Reflective Practitioner
How Professionals Think In Action
2008
EN
A leading M.I.T. social scientist and consultant examines five professions -- engineering, architecture, management, psychotherapy, and town planning -- to show how professionals really go about solving problems. The best professionals, Donald Schon maintains, know more than they can put into words. To meet the challenges of their work, they rely less on formulas learned in graduate school than on the kind of improvisation learned in practice. This unarticulated, largely unexamined process...
The End of Lawyers?: Rethinking the nature of legal services
Rethinking the nature of legal services
2008
EN
This widely acclaimed legal bestseller has provoked a tidal wave of debate within the legal profession, being hailed as an inspiration by some and as heresy by others. Susskind lays down a challenge to all lawyers, and indeed all those in a professional service environment. He urges them to ask themselves, with their hands on their hearts, what elements of their current workload could be undertaken differently - more quickly, cheaply, efficiently, or to a higher quality - using alternative...
2009
EN
The QuickStudy Management guide can be helpful for students or corporate executives. The guide contains a full array of management topics from ethics to globalization.
Systems Concepts in Action
A Practitioner's Toolkit
2010
EN
Systems Concepts in Action: A Practitioner's Toolkit explores the application of systems ideas to investigate, evaluate, and intervene in complex and messy situations. The text serves as a field guide, with each chapter representing a method for describing and analyzing; learning about; or changing and managing a challenge or set of problems.The book is the first to cover in detail such a wide range of methods from so many different parts of the systems field. The book's I...
The IABC Handbook of Organizational Communication
A Guide to Internal Communication, Public Relations, Marketing, and Leadership
2011
EN
The IABC Handbook of Organizational CommunicationTHIS NEW EDITION of The IABC Handbook of Organizational Communication contains a comprehensive collection of practical knowledge about successful corporate communication and its effect on an organization as a whole.Thoroughly revised and updated to meet the realities of today’s organizational environment, the second edition of The IABC Handbook of Organizational Communication includes fresh case studies and ...
2015
EN
Accessible
What is management consultancy? How has it developed? How does it affect businesses? This book answers these questions and introduces the field for those looking to develop a career as a management consultant.Providing a thorough introduction to management consultancy, Morgen Witzel covers the topic from a range of perspectives including the field's historical development, the client's perspective, business analysis, return on investment, consulting failures, ethics and accountabil...
Reinventing Management
Smarter Choices for Getting Work Done
2010
EN
The recent economic crisis was not just caused by a failure of regulation or economic policy; it was a story of the failure of management in a fundamental sense—a deeply flawed approach to management that encouraged bankers to pursue opportunities without regard for their long-term consequences, and to put their own interests ahead of those of their employers and their shareholders.And looking more widely, there is a creeping disenchantment with management as a profession:...
Strategic Management
A Stakeholder Approach
2010
EN
Strategic Management: A Stakeholder Approach was first published in 1984 as a part of the Pitman series in Business and Public Policy. Its publication proved to be a landmark moment in the development of stakeholder theory. Widely acknowledged as a world leader in business ethics and strategic management, R. Edward Freeman's foundational work continues to inspire scholars and students concerned with a more practical view of how business and capitalism actually work. Business can be underst...
Great Minds in Management
The Process of Theory Development
2005
EN
In Great Minds In Management Ken G. Smith and Michael A. Hitt have brought together some of the most influential and original thinkers in management. Their contributions to this volume not only outline their landmark contributions to management theory, but also reflect on the process of theory development, presenting their own personal accounts of the gestation of these theories. The result is not only an ambitious and original panorama of the key ideas in management theory presen...











