The future of AI is here.The world is transfixed by the marvel (and possible menace) of ChatGPT and other generative AI tools. It's clear Gen AI will transform the business landscape, but when and how much remain to be seen. Meanwhile, your smartest competitors are already navigating the risks and reaping the rewards of these new technologies. They're experimenting with new business models around generating text, images, and code at astonishing speed. They're autom...

How do we live alongside machines that are sometimes smarter than us?We are entering a new era. AI systems can already outperform humans in some domains while failing spectacularly in others. They can act as tutors, collaborators, researchers, strategists, and creators...yet they can also produce falsehoods, generate convincing nonsense, and fail unpredictably. The challenge is no longer simply adopting new technology. It is learning how to think, work, an...

**AN INSTANT NEW YORK TIMES BESTSELLERFrom Wharton professor and author of the popular One Useful Thing Substack newsletter Ethan Mollick comes the definitive playbook for working, learning, and living in the new age of AI**Something new entered our world in November 2022 — the first general purpose AI that could pass for a human and do the kinds of creative, innovative work that only humans could do previously. Wharton professor Ethan Mollick immediately understoo...

A year of HBR's essential thinking on tech—all in one place.Generative AI, Web3, neurotech, reusable rockets to power the space economy—new technologies like these are reshaping organizations at the hybrid office, on factory floors, and in the C-suite. What should you and your company be doing now to take advantage of the new opportunities these technologies are creating—and avoid falling victim to disruption?The Year in Tech 2024: The Insights You Need...

Bringing hard data to the way we think about entrepreneurial success, this bold call to action draws on the latest scientific evidence to dispel the most pervasive startup myths and light a path to entrepreneurship for those eclipsed by the hype.When you think of a successful entrepreneur, who comes to mind? Bill Gates? Mark Zuckerberg? Or maybe even Jesse Eisenberg, the man who played Zuckerberg in The Social Network

**AN INSTANT NEW YORK TIMES BESTSELLERFrom Wharton professor and author of the popular One Useful Thing Substack newsletter Ethan Mollick comes the definitive playbook for working, learning, and living in the new age of AI**Something new entered our world in November 2022 — the first general purpose AI that could pass for a human and do the kinds of creative, innovative work that only humans could do previously. Wharton professor Ethan Mollick immediately understoo...

How do we live alongside machines that are sometimes smarter than us?We are entering a new era. AI systems can already outperform humans in some domains while failing spectacularly in others. They can act as tutors, collaborators, researchers, strategists, and creators...yet they can also produce falsehoods, generate convincing nonsense, and fail unpredictably. The challenge is no longer simply adopting new technology. It is learning how to think, work, an...

When you think of a successful entrepreneur, who comes to mind? Bill Gates? Mark Zuckerberg? Or maybe even Jesse Eisenberg, the man who played Zuckerberg in The Social Network? It may surprise you that most successful founders look very different from Zuckerberg or Gates. In fact, most startup origin stories are very different from the famous "unicorns" that have achieved valuations of over $1 billion, from Facebook to Google to Uber. In The Unicorn's Shadow Ethan Mollick...