Americans create 57% of the world's advertising while representing only 6% of its population; half of our waking hours are spent immersed in the mass media. Persuasion has always been integral to the democratic process, but increasingly, thoughtful discussion is being replaced with simplistic soundbites and manipulative messages.Drawing on the history of propaganda as well as on contemporary research in social psychology, Age of Propaganda shows how the tactics used by political ca...

A NEW EDITION UPDATED IN 2020 • Why is it so hard to say "I made a mistake" — and really believe it?When we make mistakes, cling to outdated attitudes, or mistreat other people, we must calm the powerful cognitive dissonance that jars our feelings of self-worth. And so, unconsciously, we create fictions that absolve us of responsibility, restoring our belief that we are smart, moral, and right—a belief that often keeps us on a cour...

How does a boy from a financially and intellectually impoverished background grow up to become a Harvard researcher, win international acclaim for his groundbreaking work, and catch fire as a pioneering psychologist? As the only person in the history of the American Psychological Association to have won all three of its highest honors -- for distinguished research, teaching, and writing -- Elliot Aronson is living proof that humans are capable of capturing the power of the situation and co...

"Aronson brings to bear the power of social psychology to help us understand why a negative school environment can push vulnerable kids over the edge." —James Garbarino, PhD, author of Lost BoysOn April 20, 1999, the halls of Columbine High School in Littleton, Colorado, reverberated with the sound of gunshots as two students, highly armed and consumed with rage, killed thirteen students and seriously injured twenty-three before turning the guns on themselv...

The jigsaw classroom is a cooperative learning technique with a three-decade track record of successfully reducing racial conflict and increasing positive educational outcomes. Not only does it open the door to warmer, closer friendships within and across ethnic boundaries, it has also proved effective at raising the self-esteem of students while improving their performance and increasing their liking for school and their enthusiasm about learning.

Renowned social psychologists Carol Tavris and Elliot Aronson take a compelling look into how the brain is wired for self-justification. This updated edition concludes with an extended discussion of how we can live with dissonance, learn from it, and perhaps, eventually, forgive ourselves.Why is it so hard to say “I made a mistake”—and really believe it?When we make mistakes, cling to outdated attitudes, or mistreat other people, we must calm the cognitive ...

This book is a crash course in effective reasoning, meant to catapult you into a world where you start to see things how they really are, not how you think they are. The focus of this book is on logical fallacies, which loosely defined, are simply errors in reasoning. With the reading of each page, you can make significant improvements in the way you reason and make decisions. Logically Fallacious is one of the most comprehensive collections of logical fallacies with all original examples ...

Every statement that a person makes is either true or falsethat is, a lie. In his comprehensive study, Lies Have Ruined the World, author Dennis Proux seeks to expose the dishonesty, myths, and fabrications provided by powerful influences in the most important areas of our lives, including religious institutions, government, and our legal system.Proux feels that all humans yearn to be free to discover their own worlds and realize their full potential. While relying on the ...

**Winner of the Nobel Prize in EconomicsGet ready to change the way you think about economics.**Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth—and change the way we think about economics, ourselves, and our world.

New York Times BestsellerNew York Times Notable Book of 2016 • NPR Great Read of 2016 • Named a Best Book of 2016 by The Economist, Smithsonian, NPR's Science Friday, MPR, Minnesota Star Tribune, Kirkus Reviews, Publishers Weekly, The Guardian, Times (London)From Pulitzer Prize winner Ed Yong, a groundbreaking,...

The bestselling editor of This Explains Everything brings together 175 of the world’s most brilliant minds to tackle Edge.org’s 2014 question: What scientific idea has become a relic blocking human progress?Each year, John Brockman, publisher of Edge.org—”The world’s smartest website” (The Guardian)—challenges some of the world’s greatest scientists, artists, and philosophers to answer a provocative question crucial to our time. In 2014 he asked 175 brilliant mind...

The latest groundbreaking tome from Tim Ferriss, the #1 New York Times best-selling author of The 4-Hour Workweek.From the author:"For the last two years, I’ve interviewed more than 200 world-class performers for my podcast, The Tim Ferriss Show, to deconstruct their success habits. The guests range from super celebs (Jamie Foxx, Arnold Schwarzenegger, etc.) and athletes (icons of powerlifting, gymnastics, surfing...