**THE BEST MARKETING BOOK OF THE YEARWinner of the American Marketing Association’s Berry-AMA prize**In 1848 gold was discovered in California, setting off a frenzy that sent men and women from across the American continent flocking to the West Coast in search of fortune. The Gold Rush brought wealth to some, but most left empty-handed.Today, marketing consultants Ed Keller and Brad Fay say social media is unleashing a new kind of frenzy. Blinded by the shiny allure...

REA’s Essentials provide quick and easy access to critical information in a variety of different fields, ranging from the most basic to the most advanced. As its name implies, these concise, comprehensive study guides summarize the essentials of the field covered. Essentials are helpful when preparing for exams, doing homework and will remain a lasting reference source for students, teachers, and professionals. Cost & Managerial Accounting I includes the nature and usefulness of cost accou...

REA’s Essentials provide quick and easy access to critical information in a variety of different fields, ranging from the most basic to the most advanced. As its name implies, these concise, comprehensive study guides summarize the essentials of the field covered. Essentials are helpful when preparing for exams, doing homework and will remain a lasting reference source for students, teachers, and professionals. Cost & Managerial Accounting II includes short-run and long-run decisions, join...

How much do you know about the food you eat? Do you really know where it come from before it gets to your plate?Young Clare is full of questions, including about the foods she eats. In this book, Clare's Tomato, the author shares her adventures as she sets out to learn about how vegetables grow. She's trilled about growing her first tomato, but she is concerned about what will happen to it when it is nice and ripe.Clare's Tomato is an entertaining children's story. It's als...

Now revised and updated for the digital era, the classic bestseller How to Start a Conversation and Make Friends has helped hundreds of thousands of people communicate with wit, confidence, and enthusiasm for more than a generation.Small-talk expert Don Gabor has completely revised and updated this definitive guide, showing how to combine essential techniques in the art of conversation with necessary skills for communicating in the twenty-first century. By...

A step-by-step guide to reinventing youAre you where you want to be professionally?Whether you want to advance faster at your present company, change jobs, or make the jump to a new field entirely, the goal is clear: to build a career that thrives on your unique passions and talents. But to achieve this in today’s competitive job market, it’s almost certain that at some point you’ll need to reinvent yourself professionally. Consider this book your ...

The retail world is undergoing a fundamental transformation. Rapidly evolving technology, globalization, and a saturated marketplace offer consumers instant access to thousands of equally compelling products and services, creating unprecedented levels of expectation. The impact of these changes is so profound that 50 percent of today's retailers and consumer companies will not survive it. Traditional business models will become extinct, and the relationship between vendors and consumers wi...

You deserve to be valued, respected, and admired for what matters to you. Here are twenty-one ways to make it happen. “Imagine how it would feel to be fully valued for what you do best. What if your boss, your customers, and your family really appreciated what you have to offer? How proud would you be if your organization won the top spot among Fortune Magazine’s ‘Most Admired Companies?’ What if Jim Collins rated you a ‘Level 5 leader?’ In this book, you’ll find 21 simple and powerful str...

Rethink your business for the digital age.Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy?Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world,...

What's the Secret? gives you an inside look at the world-class customer service strategies of some of today's best companies. You'll learn how companies like Disney, Nordstrom, and The Ritz-Carlton get 50,000 employees to deliver world-class customer service on a consistent basis- and how your company can too. Packed with insider knowledge and a wealth of proven best practices, author John DiJulius will show you how your company can emulate the world's best customer service provid...

Praise for Career Distinction"Hands down, this book is the bible on branding for your career!"-- Susan Britton Whitcomb, author of Job Search Magic"As a professional resume writer and career coach, I have extolled the concept of personal branding for my clients for years. Now, for the first time ever, I have an outstanding resource to recommend--Career Distinction by William Arruda and Kirsten Dixson. This book details the concept of personal branding in a magnificen...

What is different about the careers of people like Lou Gerstner, the acclaimed, recently retired chairman and CEO of IBM? Or Senator Elizabeth Dole, Yahoo! COO Dan Rosensweig, and Tom Freston, chairman and CEO of MTV Networks?Why did they ascend to the top and prosper—why did they have extraordinary careers—while others equally talented never reached their potential or aspirations?Jim Citrin and Rick Smith of Spencer Stuart, the world’s most influential executive search fir...