As globalization reshapes the financial landscape, the community of retail investors has burgeoned over the past two decades. This expansion, while offering a diverse tapestry of investment options, has also introduced a layer of complexity to the decision-making process. Navigating the inherent risk associated with equity shares, where returns are inherently uncertain, becomes paramount for retail investors. Striking a delicate balance between maximizing returns and minimizing risk become...

“Mutual fund investment by salaried investors: Identifying the determinants” is a book which attempts to throw light upon the determinants of mutual fund investment among the salaried investors. It is well-known fact that salaried class in India posses some unique characteristics which place them in a different category than that of other investors. This book address the issues directly associated with the salaried investors. Of late, a lot of research work is going on in the field of beha...