"Finally a book that doesn’t treat leadership styles as one–size–fits–all. The Leader’s Journey helped me think through how to tell my own story as a leader." —Melissa Perri, author of Escaping the Build Trap and Senior Lecturer, Harvard Business SchoolA step–by–step leadership guide from executive coach, keynote speaker, and bestselling author Donna Lichaw to transform yourself, your team, and your business into a league of superheroes poised for success....

Like a good story, successful design is a series of engaging moments structured over time. The User’s Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a “story first” approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.

No one gives you a manual for how to be a great leader. Enter leadership expert Donna Lichaw. Drawing on psychology, neuroscience, design thinking, and her years of experience coaching business leaders from the likes of Amazon, Disney, Google, and Mastercard, Lichaw's tried-and-true leadership development methods will empower you to activate your superpowers, achieve your mission, and bring your team along for the ride.In this actionable four-part framework, you'll learn:● ...

A primer on the future of PR, marketing and advertising — now revised and updated with new case studies"Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of MekanismMegabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with hardly a dime spent on traditional marketing. N...

The First How-To Strategy Guide to Transmedia Storytelling“Phillips’s book is a powerful tool for anyone who wants to make a career for him- or herself within the world of transmedia. Through her guidance, the reader is able to understand the fundamentals of transmedia and the power it can have when used with a compelling and strong story."—David Gale, Executive Vice President, MTV Cross Media“Transmedia storytelling is a bold and ex...

Unleash Your Secret Weapon for Restoring Trust: Open, Honest Communications!   Most PR books tell you how to “spin” your message. People are sick of that! Spin Sucks will teach you how to communicate honestly, responsibly, openly, and authentically…and truly earn the trust of your customers, stakeholders, investors, and communities.  

Welcome to a new era of business in which your brand is defined by those who experience it.Do you know how your customers experience your brand today?Do you know how they really feel?Do you know what they say when you re not around?In an always-on world where everyone is connected to information and also one another, customer experience is your brand. And, without defining experiences, brands become victim to whatever people feel and share....

User Experience (UX) can be strongly influenced by behavioral factors such as emotions, beliefs, preferences and even cultural backgrounds. Being aware of this, Web designers keep developing strategies to improve the overall UX with the help of storytelling, tools for problem solving, relationship engineering and costumer service improvement. This Smashing eBook "User Experience Design" (eBook #15) provides you with insights on how to improve your website based on the most impor...

Building products and services that people interact with is the big challenge of the 21st century. Dan Saffer has done an amazing job synthesizing the chaos into an understandable, ordered reference that is a bookshelf must-have for anyone thinking of creating new designs.”— Jared Spool, CEO of User Interface EngineeringInteraction design is all around us. If you’ve ever wondered why your mobile phone looks pretty but doesn’t work well, you’ve confronted bad interaction desi...

With more than 500 new apps entering the market every day, what does it take to build a successful digital product? You can greatly reduce your risk of failure with design sprints, a process that enables your team to prototype and test a digital product idea within a week. This practical guide shows you exactly what a design sprint involves and how you can incorporate the process into your organization.Design sprints not only let you test digital product ideas before you pour too m...

The 2020 edition of The Smashwords Book Marketing Guide, now covering ebook presales! Offers 66 book marketing ideas and dozens of insights that will help authors, publishers and book marketers make their books more discoverable and more desirable to readers. Learn how how to put more of your marketing on "autopilot" so you can spend more time writing and less time marketing. Includes new "Deep Dive" bonus sections covering social media strategy for authors, how to work with beta readers, ...

Explore the new design discipline that is behind such products as the iPod and innovative Web sites like Flickr. While other books on this subject are either aimed at more seasoned practitioners or else are too focused on a particular medium like software, this guide will take a more holistic approach to the discipline, looking at interaction design for the Web, software, and devices. It is the only interaction design book that is coming from a designers point of view rather than that of a...