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Language in International Business
The Multilingual Reality of Global Business Expansion
2015
EN
Language permeates every facet of international business in the 21st century. However, being aware of this multilingual reality is not enough. This book presents a case for recognizing and appreciating the importance of language, its multifaceted role and the range of effects it may have on internationalizing firms.Responding to the growing interest in the role of language in international business, this book presents language as a critical management challenge for the internationa...
Price$43.99 CAD
