The industry bible for graphic arts professionals, with pricing guidelines and information on business, ethical, and legal issues—in a new, updated edition with essential information on AI, NFTs, social media, and more.For over 50 years, the Graphic Artists Guild Handbook has been an indispensable resource for graphic arts, communication design, and illustration professionals. As the graphic art marketplace continues to evolve with the changing digital and...

For anyone who wants to learn the fundamentals of branding in an approachable way without poring over dense text or hiring an expensive consultant, Star Brands presents a unique model that offers structured guidance and professional tips for building, managing, and marketing any brand. Created by savvy brand manager Carolina Rogoll, the star brand model is a perfect intersection of solid marketing and management theory with an approachable, visually oriented design. The author tea...

From design legend Debbie Millman comes a deck that will empower and inspire you to achieve the life of your dreams.This goal-setting deck will help you turn your big ambitions into a set of clearly delineated goals that can be achieved over the course of a decade. THE REMARKABLE LIFE DECK provides prompts to identify your hopes and aspirations, and, by daring you to dream them, helps you make those dreams a reality. Featuring 30 cards with generative prompts, an i...

In this trailblazing reference, distinguished professor and seasoned brand strategist Mark Kingsley expertly guides you through the complexities of AI in branding.Brands in the Age of AI is a timely survey of how artificial intelligence is revolutionizing branding, consumer engagement, and loyalty. Through thought-provoking discussions, Kingsley reveals how AI-powered personalization, automation, and data analytics are reshaping the way brands connect with...

From an award-winning artist, designer, and the host of the podcast Design Matters, this book tells the visual story of falling in love with gardening—and the philosophies that work conjures.Debbie Millman always thought of herself as a bad gardener. Nevertheless, she kept trying. Over the years she came to realize that no one is a bad gardener—a garden is a journey that develops over time, through space, and evolves along with our hearts. In Love Letter to a G...

Explore the psychological principles behind why people form emotional attachments to branded products.In The Meaning of Branded Objects, psychologist, professor, and branding expert Dr. Tom Guarriello reveals the powerful ways that brands shape the meaning of everyday objects, influencing consumer behavior and contributing to personal identity. Through a mix of academic insights and real-world examples, discover how brands create emotional resonance by lev...

Discover the fascinating evolution of branding with Richard Shear’s A History of Brands.In this comprehensive yet concise guide, Shear traces the origins and growth of some of the world’s most recognizable brands. Through a Western cultural lens, he examines how branding has transitioned from simple logos and trademarks to complex systems of identity and meaning that connect with consumers on a global scale.In A History of Bra...

In Look Both Ways, respected branding consultant and design community leader Debbie Millman has constructed a series of essays that examine the close relationship between design and everyday life. You'll find inspiration on every page as you meander through illuminating observations that are both personal and universal. Each beautifully illustrated essay reveals the magic - and wonder - of the often unseen world around us.Excerpt from "Look Both Ways"It occurred ...

Foreword by Roxane Gay“Debbie Millman brings her Design Matters podcast, ‘about how the most creative people in the world create their lives,’ to the page with this excellent interview anthology. Sharpened by Millman’s penetrating commentary, the candid musings teem with insight and empathy. This sparkling collection is one to be savored slowly.”—Publisher’s WeeklyThe author, educator, brand consultant, and host of...

Debbie Millman's illustrated essays and visual poems are part philosophy, part art, part deeply personal memoir exposing the universal triumphs and tribulations of being human. Her hand-lettered typography - sometimes tender, sometimes gritty, always breathtaking in its visceral candor - makes Self Portrait as Your Traitor a moving masterpiece of a singular art form that speaks to our deepest longings for beauty, honesty, and the ineffable magic of what it means to live.

Take a peek inside the heads of some of the world’s greatest living graphic designers. How do they think, how do they connect to others, what special skills do they have? In honest and revealing interviews, nineteen designers, including Stefan Sagmeister, Michael Beirut, David Carson, and Milton Glaser, share their approaches, processes, opinions, and thoughts about their work with noted brand designer Debbie Millman. The internet radio talk host of Design Matters, Millman persuades the gr...

"Provides definitive guidelines on all aspects of the graphic design business."-FYI. * Newly revised and expanded version of an industry classic--5,000 sold! * Up-to-the-minute! Includes web, interactive, and green design, new legislation * Each chapter written by an authority on the subject. Here’s the definitive guide to professional business practices in graphic design, now fully revised and updated for the digital age. Up-to-the-minute coverage of web, interactive, and motion graphics;...