Showing results for "david gwilliam"
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Human Resource Management Issues in Accounting and Auditing Firms
A Research Perspective
2017
EN
Accessible
This title was first published in 2001: Focusing on human resource management practices in the multinational multi-service providers, this text presents some complex academic research in an accessible form. This book collates and reviews, in a manner designed to be both accessible and comprehensible to the interested reader, the extensive body of academic literature which has been developed since the 1980s. In addition, it provides a perspective on human resource management issues, practic...
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Essentials of Corporate Communication
Implementing Practices for Effective Reputation Management
2007
EN
Accessible
This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication.The authors, leading experts in this field, provide students of corporate communication with a research-base...
Strategic Leadership
Theory and Research on Executives, Top Management Teams, and Boards
2008
EN
This book integrates and assesses the vast and rapidly growing literature on strategic leadership, which is the study of top executives and their effects on organizations. The authors synthesize what is known about strategic leadership and indicate new research directions. The book is meant primarily for scholars who strive to assess and understand the phenomena of strategic leadership. It offers a considerable foundation on which professionals involved in executive search, compensation, a...
2012
EN
Accessible
Project managers in construction and civil engineering need to base their decisions on realistic information about risk and public perceptions of risk. This second edition of the original practical and straightforward text retains the easy-to-read format, but has been expanded to encompass the entire risk management process and to give a fuller presentation of how risk is generally perceived.Two new chapters cover risk identification and risk response, and the chapters on risk anal...
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- Routledge Key Guides
2003
EN
Accessible
Here is a practical guide to the essentials of business. This book provides everything you need to know about the key concepts and terms, from accountability to zero-sum game. Everything from management, economics and finance to marketing, organizational behaviour and operations is covered in just the right amount of detail to make things clear and intelligible.Business: The Key Concepts:* is detailed yet approachable* considers new developments in business,...
The Teaching Portfolio
A Practical Guide to Improved Performance and Promotion/Tenure Decisions
2010
EN
Praise for The Teaching Portfolio"This new edition of a classic text has added invaluable, immediately useful material. It's a must-read for faculty, department chairs, and academic administrators." -Irene W. D. Hecht, director, Department Leadership Programs, American Council on Education"This book offers a wealth of wisdom and materials. It contains essential knowledge, salient advice, and an immediately useful model for faculty engaged in promotion or tenure." -Raymond L...
2008
EN
The Palgrave Student Companions offer undergraduates an innovative and highly designed one-stop print resource that provides essential information about the subject - and the course - they've chosen to study. Each one addresses the core components of study at degree level, covering basic study skills specific to the subject, key terms and concepts, influential theorists and theories, major studies and methodological approaches, comprehensive overviews of what to expect from the co...
2012
EN
Accessible
This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages:* Where are we now? - Strategic and marketing analysis* Where do we want to be? - Strategic direction and strategy formulation* How might we get there? - Strategic choice* Which way is best? - Strategic evaluation* How can we ensure arrival? - Strategic implem...
2013
EN
This is the digital version of the printed book (Copyright © 1996).Based on an award-winning doctoral thesis at Carnegie Mellon University, Measuring and Managing Performance in Organizations presents a captivating analysis of the perils of performance measurement systems. In the book’s foreword, Peopleware authors Tom DeMarco and Timothy Lister rave, “We believe this is a book that needs to be on the desk of just about anyone who manages anything...
The Graduate Advisor Handbook
A Student-Centered Approach
2014
EN
You're advising students to help ensure their success—but who's going to advise you?With university budgets shrinking, graduate advisors find their workloads increasing. A professor emeritus of educational psychology at McGill University with more than forty years of advising experience and several teaching awards, Bruce M. Shore provides a practical guide here that demystifies the advisor-student relationship and helps both parties thrive. Emphasizing the interper...
2015
EN
Accessible
Managing risk in and across organizations has always been of vital importance, both for individual firms and for the globalized economy more generally. With the global financial crisis, a dramatic lesson was learnt about what happens when risk is underestimated, misinterpreted, or even overlooked. Many possible solutions have been competing for international recognition, yet, there is little empirical evidence to support the purported effectiveness of these regulations and structured contr...
Handbook of Strategic Account Management
A Comprehensive Resource
2014
EN
A compilation of the established knowledge in strategic account managementWhile companies and academics expend tremendous effort on mass marketing, they often overlook their immediate customers (which are critical in both senses) and hence the importance of strategic account management (SAM). This handbook is a compilation of papers that present researched knowledge of SAM across the academic community which fills a void in the existing academic literature. Han...











