“A rich brand isn’t about size or industry. It’s about culture.”The Rich Brand has nothing to do with size, industry, or location.It has to do with something hiding in plain sight: The culture, that unique oxygen, that makes up a company.Simon Sinek once said: “Customers will never love a company until the employees love it first.”Your brand lives out there. But it comes to life in here, with our people.And research confirms this:The 100 best...

Brand Intervention, 33 Steps to Transform The Brand You Have into the Brand You Need, is the first book written for CEOs, entrepreneurs, brands, and startups that don't have time to read a book on branding. You and your brand are a revolution waiting to happen. This book was written to provide the tools to get your brand seen, heard, and ready to change the world written and designed by award-winning brand expert and rebranding specialist David Brier, the ...

Rich Brand Poor Brand is the follow-up to the #1 Amazon bestseller on branding, Brand Intervention.Rich Brand Poor Brand helps you craft a culture capable of sustaining the brand you've built.It takes the next inevitable step in building a brand that can be maintained, grown, and expanded no matter the size of your company, the number of employees, or the industry you're in.What Rich Brand Poor Brand

Teaching Information Literacy through Short Stories examines information literacy themes through 18 short stories. The book provides librarians and instructors a fresh approach to introduce, accompany, and supplement their teaching. The book is divided into six sections corresponding with the six pillars of Association of College and Research Libraries Framework for Information Literacy for Higher Education. Accompanying each short story are questions to stimulate thought and discussion ar...

Finalist for the 2011 Pulitzer Prize in General Nonfiction: “Nicholas Carr has written a Silent Spring for the literary mind.”—Michael Agger, Slate“Is Google making us stupid?” When Nicholas Carr posed that question, in a celebrated Atlantic Monthly cover story, he tapped into a well of anxiety about how the Internet is changing us. He also crystallized one of the most important debates of our time: As we enjoy the Net’s bounties, are we sacrificing our a...

Only one generation in history (ours) will experience life both with and without the Internet. For everyone who follows us, online life will simply be the air they breathe. Today, we revel in ubiquitous information and constant connection, rarely stopping to consider the implications for our logged-on lives.Michael Harris chronicles this massive shift, exploring what we’ve gained—and lost—in the bargain. In this eloquent and thought-provoking book, Harris argues th...

"If anyone knows anything about the web, where it's been and where it's going, it's David Weinberger. . . . Too Big To Know is an optimistic, if not somewhat cautionary tale, of the information explosion." -- Steven Rosenbaum, ForbesWith the advent of the Internet and the limitless information it contains, we're less sure about what we know, who knows what, or even what it means to know at all. And yet, human knowledge has recently grown in previo...

**“Utterly fascinating. Tim Harford shows that if you want to be creative and resilient, you need a little more disorder in your world.” —Adam Grant, New York Times-bestselling author of Originals and Give and Take“Engrossing.” —New York TimesFrom the award-winning columnist and author of the national bestseller The Undercover Economist comes a provocative big idea book about the genuine benefits of being messy: at home, at work,...

13 essays on the importance of representation in science fiction and fantasy, with an introduction by author Alex Dally MacFarlane. Proceeds from the sale of this collection go to the Carl Brandon Society to support Con or Bust. Full table of contents: Introduction by Alex Dally MacFarlane. “Parched” by Mark Oshiro. “Boys’ Books” by Katharine Kerr. “Clicking” by Susan Jane Bigelow. “The Princess Problem” by Charlotte Ashley. “Autism, Representa...

What characterizes academic writing and business writing? What are the differences between the two genres? Where do they intersect? This book offers an overview of the features of both styles of writing, as well as opportunities to improve your writing skills in a wide variety of contexts.This book was written to accompany the free online course of the same name, the second of two courses offered by the College Writing Programs of the University of California, Berkeley, through edX...

19 essays on the importance of representation in science fiction and fantasy, with an introduction by author Aliette de Bodard. Proceeds from the sale of this collection go to the Carl Brandon Society to support Con or Bust. Full table of contents: Introduction, by Aliette de Bodard "Breaking Mirrors," by Diana M. Pho "I'm Not Broken," by Annalee Flower Horne "Next Year in Jerusalem," by Gabrielle Harbowy "I am Not ...

Do you hate going forward? Do you shudder when a colleague wants to reach out? Are you disgusted by low-hanging fruit, sick of being on the team, and reluctant to open the kimono?Does the phrase blue-sky thinking make you see red?Do you really want to drill down or take a helicopter view?Are you past caring whether the key drivers are going to move the needle? Should anyone really punch a puppy?And can you bear to hear about a big hairy audacious goal?