After-sales pricing has become a key priority of every company that manages parts operations. Written in a simple and readable way, Smart Parts Pricing is a concrete guide to support the transition to a modern and robust pricing strategy for parts and after-sales pricing.In Smart Parts Pricing, pricing expert Danilo Zatta explains how to boost profitability and build a competitive advantage, transforming the way companies set and manage after-sales prices. It unco...

Pricing is a key priority of every company globally, as both customers and businesses grapple with ever more challenging economic conditions. Pricing Decoded is an authoritative but easy-to-read guide to support the transition to robust pricing to drive profitability.Renowned pricing experts Danilo Zatta and Maciej Kraus show organizations how to boost profitability and build a competitive advantage, transforming the way to set and manage prices. Case studies from the worl...

An incisive and accessible blueprint to pricing your company’s products and servicesIn The Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy On and Offline, world renowned pricing expert Danilo Zatta delivers an essential and engaging blueprint to building an enduring competitive advantage with insightful pricing models. In the book, you’ll learn to identify the best monetization approaches for your products and how to execute the o...

Squarely aimed at leaders and aspiring leaders, The Heart of Leadership, written by two renowned management experts, presents practical examples and engaging insights to answer the key question of how to be a successful leader.This book reveals the key characteristics of a great leader and shows you how to develop the skills needed to motivate your team and overcome challenges. Leadership means successfully taking your place at the head of an enterprise and is both a share...

Transform your organisation’s pricing strategy to take advantage of exciting new opportunities to unlock profitable growthIn The Ten Rules of Highly Effective Pricing, renowned pricing strategist Danilo Zatta delivers an insightful and effective roadmap to taking control of your organisation’s monetization strategies and boosting profits.The author explains the 10 key elements to transform your price management; such as making pricing a CEO priorit...

This book focuses on the application of revenue management in the manufacturing industry. Though previous books have extensively studied the application of revenue management in the service industry, little attention has been paid to its application in manufacturing, despite the fact that applying it in this context can be highly profitable and instrumental to corporate success. With this work, the author demonstrates that the manufacturing industry also fulfills the prerequisites for the ...

In The Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy On and Offline, world renowned pricing expert Danilo Zattais delivers an essential and engaging blueprint to building an enduring competitive advantage with insightful pricing models. In the book, you'll learn to identify the best monetization approaches for your products and how to execute the one that makes the most sense for your business. From freemium to subscription, pay-per-use, and even neurop...

Information technology has developed into one of the most important success factors in achieving company objectives. This book concentrates on answers to this question and describes the most effective way to a customized IT strategy which has been derived from the company strategy. Solutions give rise to several frequently asked questions: - How useful is an IT strategy? - Does an IT strategy not only make sense for larger corporations? - What would it cost?

This book presents a very novel and strategic approach to Sales Management, an area that has suffered from a lack of sophistication in practice. This content-rich and thought-provoking book has a very unique positioning: It considers the sales performance of an organization at a very high, strategic level and offers specific guidance in managing not just a few direct reports but an entire organization?s sales function. The book includes many useful tools and guidelines and is enhanced with...

For successful innovation in business the responsible managers need a consistent view of the individual processes as well as an assessment of key projects in all phases of the development. Generating new ideas, fast examination of its feasibility requires skilled methods for evaluation of these ideas, plans and especially costs and revenues.Business models, calculation methods and some assessments of certain options are presented by the authors. The ability to identify risks and ap...

Corporate decisions have consequences, especially if they pertain to a company’s strategic advancement. These decisions are almost always implemented using an organizational development project. Understandably, members of the senior management and project management prefer to make the process as predictable and tangible as possible. Frequently, they rely on resource planning for (a subjective sense of) certainty. However, it can be generally observed that traditional resource planning is a...

Managers are increasingly concerned with the typical methods available for organizational performance measurement and control. Research into performance measurement, within the field of innovation management, has been variously approached through frameworks for performance measurement in general (for example, the Balanced Scorecard by Norton and Kaplan), R&D performance management, and surveys on in-use Key Performance Indicators (KPIs). It is striking, however, thatalmost no resea...