Programmers used to be the only people excited about APIs, but now a growing number of companies see them as a hot new product channel. This concise guide describes the tremendous business potential of APIs, and demonstrates how you can use them to provide valuable services to clients, partners, or the public via the Internet. You’ll learn all the steps necessary for building a cohesive API business strategy from experts in the trenches.Facebook and Twitter APIs continue to be extr...

Rational Sentimentalism develops a novel theory of the sentimental values. These values, which include the funny, the disgusting, and the shameful, are profoundly important because they set standards for emotional responses that are part of our shared human nature. Yet moral philosophers have neglected them relative to their prominent role in human mental life. The theory is sentimentalist because it holds that these values are emotion-dependent-contrary to some prominent accounts...

These ten original essays examine the moral and philosophical implications of developments in the science of ethics, the growing movement that seeks to use recent empirical findings to answer long-standing ethical questions. Efforts to make moral psychology a thoroughly empirical discipline have divided philosophers along methodological fault lines, isolating discussions that will profit more from intellectual exchange. This volume takes an even-handed approach, including essays from advoc...

In an age where everything is measurable, understanding big data is an essential. From creating new data-driven products through to increasing operational efficiency, big data has the potential to make your organization both more competitive and more innovative.As this emerging field transitions from the bleeding edge to enterprise infrastructure, it's vital to understand not only the technologies involved, but the organizational and cultural demands of being data-driven.Wr...

Do you know what people do when they visit your website or web app? Or how much the site contributes to your bottom line? Google Analytics keeps track and makes it easy for you to learn precisely what's happening. This hands-on guide shows you how to get the most out of this free and powerful tool -- whether you're new to Google Analytics or have been using it for years.Google Analytics shows you how to track different market segments and analyze conversion rates, and reve...

Tips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrasesSearch engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO co...

How can you make it easier for people to find your website? And how can you convert casual visitors into active users? SEO Warrior shows you how it's done through a collection of tried and true techniques, hacks, and best practices. Learn the nuts and bolts of search engine optimization (SEO) theory, the importance of keyword strategy, and how to avoid and remedy search engine traps.You'll also learn about search engine marketing (SEM) practices, such as Google AdWords, an...

Hands-on guidance to creating great test-driven development practiceTest-driven development (TDD) practice helps developers recognize a well-designed application, and encourages writing a test before writing the functionality that needs to be implemented. This hands-on guide provides invaluable insight for creating successful test-driven development processes. With source code and examples featured in both C# and .NET, the book walks you through the TDD methodology...

&a>Database Design for Mere Mortals™, Second Edition, is a straightforward, platform-independent tutorial on the basic principles of relational database design. It provides a commonsense design methodology for developing databases that work.Database design expert Michael J. Hernandez has expanded his best-selling first edition, maintaining its hands-on approach and accessibility while updating its coverage and including even more examples and illustrations....

SEO E-Books Have you ever wanted to learn how to tap into the vast stream of FREE traffic offered by Google and other major search engines but found it too complicated or confusing? Well you are not alone. If you have looked into Search Engine Optimization (SEO) techniques but failed to get the traffic your website deserves, you know that learning SEO can be confusing, especially for a beginner. There is a lot of "advice" available online, but much of it is out of date, too technical, or i...

The Official Joomla! Book is the authoritative and comprehensive Joomla! reference for every administrator, developer, designer, and content manager. Distilling the unsurpassed experience of two long-time Joomla! contributors, it teaches exactly what you need to know, through practical example sites and crystal-clear explanations.If you’re new to Joomla!, you’ll learn how to quickly create usable, effective sites. If you’re an experienced Joomla! user, you...

Most businesses should not be without an experienced database administrator (dba). Why? Without a professional and experienced DBA (or more than one) you will be closing your business and possibly be paying court awards.Use this book and learn really what a DBA is and what a DBA does.Jim Seymour in his new book, "So You Want To Be A DBA?", logically leads the reader to see who a DBA is, what a DBA does, and why a DBA is important to most operations in education, government,...