Within every picture is a hidden language that conveys a message, whether it is intended or not. This language is based on the ways people perceive and process visual information. By understanding visual language as the interface between a graphic and a viewer, designers and illustrators can learn to inform with accuracy and power.In a time of unprecedented competition for audience attention and with an increasing demand for complex graphics, Visual Language for Designers ...

Enhance learners' interest and understanding with visual design for instructional and information productsNo matter what medium you use to deliver content, if the visual design fails, the experience falls flat. Meaningful graphics and a compelling visual design supercharge instruction, training, and presentations, but this isn't easy to accomplish. Now you can conquer your design fears and knowledge gaps with Visual Design Solutions: a resource for learnin...

Universal Principles of Design, Revised and Updated is a comprehensive, cross-disciplinary encyclopedia covering 125 laws, guidelines, human biases, and general considerations important to successful design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the ideas applied in practice. From the 80/20 Rule to the Weakest Link, every major design concept is defined and illustrated.Whether a...

"Filled with tips ... The author’s tone is supportive and she does not argue that introverts should become live wires."--The New York Times"Best Books 2009"--Publishers Weekly"Whatever's behind your reluctance to speak out for yourself, [Self-Promotion for Introverts®] is the first book I've seen with serious research on the topic that leads to a new game plan; it may help you promote yourself withou...

This is the time to expand your career opportunities-and the knowledge in here can be the key.This third edition compresses the most significant skills and lessons of a two year MBA into one comprehensive guide. With clear, concise information, expert Tom Gorman includes recent developments in management, economics, marketing, leadership, information technology, and communications. Whether the reader is studying to achieve an advanced degree or needs the concrete, ...

John Heskett wants to transform the way we think about design by showing how integral it is to our daily lives, from the spoon we use to eat our breakfast cereal, and the car we drive to work in, to the medical equipment used to save lives. Design combines 'need' and 'desire' in the form of a practical object that can also reflect the user's identity and aspirations through its form and decoration. This concise guide to contemporary design goes beyond style and taste to look at how differe...

New York Times bestselling author and leadership expert Ken Blanchard’s popular TrustWorks! training program is now available in book form!Trust Works!: Four Keys to Building Lasting Relationships is an insightful guide designed to help people navigate one of the most complex issues that affects all areas of our lives: trust.In Trust Works!, Ken Blanchard, Cynthia Olmstead, and Martha Lawrence demonstrate how to get along better with those around us.In today’s polar...

ENRICH, ENHANCE, AND TRANSFORM YOUR ART WITH THE MAGIC OF PHOTOSHOP®For artists, Adobe® Photoshopâ offers an exciting entry into a new world of limitless color, textures, and effects that can be applied with just the touch of a keyboard or click of a mouse.Intended for serious artists -- painters, photographers, and printmakers ‑- Photoshop for Artists provides a comprehensive series of detailed tutorials, cataloging the various tools, techniques, and methods for p...

The Right Phrase for Every Situation…Every TimeIn our current real estate climate, it's more important than ever to have the right words at your fingertips. Whether you're new to the game or a seasoned seller, Perfect Phrases for Real Estate Agents and Brokers has just the right words and phrases you'll need to track down prospective properties and clients, manage transactions, negotiate terms, facilitate communications between buyer and seller, and close ...

Digital Design Theory bridges the gap between the discourse of print design and interactive experience by examining the impact of computation on the field of design. As graphic design moves from the creation of closed, static objects to the development of open, interactive frameworks, designers seek to understand their own rapidly shifting profession. Helen Armstrong's carefully curated introduction to groundbreaking primary texts, from the 1960s to the present, provides the backg...

The essential guide to making smarter decisions by decoding CEO CommunicationsRecommended reading in Warren Buffet’s 2013 Shareholder LetterInvesting Between the Lines introduces a revolutionary method for evaluating the financial integrity of a company. You don’t need special access to “insider” information or a degree in accounting to figure it out. In fact, the secret is right in front of you—in black and white—in the words of every s...