This book provides a detailed summary of bridge loads from an international perspective. The authors cover all aspects from the methodology behind the calculation of bridge loads and the complex interactions between loads and bridges, to economic considerations. A wide range of bridge loads are covered, including highway vehicle loads, pedestrian l

Building on the work of Daniel Kahneman (Thinking Fast and Slow), Dan Ariely (Predictably Irrational), Shaw and Hamilton provide a new understanding of how people behave, explain what it means for organizations who really want to understand their customers, and show you what to do to create exceptional customer experiences.

Happy Employees Make Happy Customers: How to build great employee engagement to create a great customer experience By Colin Shaw Colin Shaw's new eBook, Happy Employees Make Happy Customers, explores the relationship between your employee engagement and your customer experience. Shaw is the founder and CEO of Beyond Philosophy, one of the world's first organizations devoted to customer experience. Shaw is also an international author of six best-selling books and an engaging keynote speake...

Colin Shaw’s new eBook, “Unlocking the Hidden Customer Experience: Short Stories of Remarkable Practices that Ensure Success” explores both the philosophy behind great Customer Experience and the best (and worst) real-world examples of them. As the founder and CEO of Beyond Philosophy and author of four best-selling books on Customer Experience, Shaw uses his expertise to point out where today’s companies are using their Customer Experience to foster an environment conducive to Customer lo...

How the wars of the near future will be fought and who will win themMany nations, peoples and special interest groups believe that violence will advance their cause. Warfare has changed greatly since the Second World War; it continued to change during the late 20th century and this process is still accelerating. Political, technological, social and religious forces are shaping the future of warfare, but most western armed forces have yet to evolve significantly fro...

Endometriosis affects women in the reproductive years, is associated with pelvic pain and infertility, and - although not life threatening - can seriously impair health, with huge economic and social consequences. It is arguably the most frequent problem encountered in contemporary More...gynecology and is the subject of much ongoing research and innovation in management. This beautifully and comprehensively illustrated Atlas, now in its third edition, provides a useful educational tool fo...

Get customers, clients, and co-workers to say "yes!" in 8 minutes or lessThis revised second edition by a leading expert of influence continues to teach a proven system of persuasion. Synthesizing the latest research in the field of influence with real-world tested experiences, it presents simple secrets that help readers turn a "no" into a "yes." Every secret in this book has been rigorously tested, validated, and found reliable.Learn dozens of all-n...

Practical techniques for applying neuroscience and behavior research to attract new customersBrainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and ...

NLP In A Week is a simple and straightforward guide to neuro-linguistic programming, giving you everything you need to know in just seven short chapters. From communicating more effectively to creating greater rapport with others, you'll discover the ability to change what isn't working in your life and increase what is.This book introduces you to the main themes and ideas of NLP, giving you a basic knowledge and understanding of the key concepts, together with practical a...

The Revolutionary Sales Approach Scientifically Proven to Dramatically Improve Your Sales and Business SuccessBlending cutting-edge research in social psychology, neuroscience, and behavioral economics, The Science of Selling shows you how to align the way you sell with how our brains naturally form buying decisions, dramatically increasing your ability to earn more sales. Unlike other sales books, which primarily rely on anecdotal evidence and un...

Note from the author with regard to the Second Edition: Writing and training is a continuous search for new ideas or better ways to convey useful information. As a result of continually evaluating of my work, I realized that some sections could be revised to make them easier to understand, while other sections could be expanded to include additional information – increasing the breadth of your knowledge and abilities."If you can imagine it, you can achieve it. If you can dream it, ...

PICTURE THIS: A BOLD NEW BUSINESS STRATEGY DRAWN FROM TODAY'S HOTTEST VISUAL TRENDSScientific studies have shown that looking at pictures, drawings, and other graphics engage both sides of the brain--opening the "mind's eye" and business systems to new possibilities we might not otherwise see. Frustrated by lackluster approaches to strategy, companies are combining illustrations and color with business strategy with phenomenal success.If you want to go beyond drawing on t...