Marketing. It’s meant to be at the core of every business, bridging the gap between product and customer and transforming that into sales. But Colin Gordon sees marketing today as undergoing a crisis. Why? There’s no solid management process or measurement standards. What’s more, no one can agree on what exactly ‘marketing’ is.In Marketing is in Trouble, Gordon does a deep dive into what’s wrong with marketing – and how we can fix it. Bringing his expertise from over 35 years of ex...

Once a thriving metropolis on the banks of the Mississippi, St. Louis, Missouri, is now a ghostly landscape of vacant houses, boarded-up storefronts, and abandoned factories. The Gateway City is, by any measure, one of the most depopulated, deindustrialized, and deeply segregated examples of American urban decay. "Not a typical city," as one observer noted in the late 1970s, "but, like a Eugene O'Neill play, it shows a general condition in a stark and dramatic form."Mapping Dec...

Once a thriving metropolis on the banks of the Mississippi, St. Louis, Missouri, is now a ghostly landscape of vacant houses, boarded-up storefronts, and abandoned factories. The Gateway City is, by any measure, one of the most depopulated, deindustrialized, and deeply segregated examples of American urban decay. "Not a typical city," as one observer noted in the late 1970s, "but, like a Eugene O'Neill play, it shows a general condition in a stark and dramatic form."Mapping Dec...

For the first half of the twentieth century, private agreements to impose racial restrictions on who could occupy property decisively shaped the development of American cities and the distribution of people within them. Racial restrictions on the right to buy, sell, or occupy property also effectively truncated the political, social, and economic citizenship of those targeted for exclusion. In Patchwork Apartheid, historian Colin Gordon examines the history of such restrictions an...

Your pocket guide to the world of saunaThis concise booklet introduces you to heat bathing traditions from Finnish saunas to Korean jjimjilbangs. Discover how combining heat and cold can boost your health, aid recovery, improve sleep, and reduce stress.Inside you'll find:Quick tips on sauna etiquetteA practical guide to different heat experiencesWhether to get naked or not (and why it matters)Simple ways to maxi...

Major changes which have occurred since this book was first published have been included in this edition. In particular, the chapter on Germany has been substantially revised and now includes a separate section on easter Germany. The other five countries covered in the book have also witnessed changes in their business culture and these have been taken into consideration. This book examines the background to business practice in Europe of six major countries: Germany, France, Italy, the UK...

The International Symposium on Dynamics of Vehicles on Roads and Tracks is the leading international gathering of scientists and engineers from academia and industry in the field of ground vehicle dynamics to present and exchange their latest innovations and breakthroughs. Established in Vienna in 1977, the International Association of Vehicle System Dynamics (IAVSD) has since held its biennial symposia throughout Europe and in the USA, Canada, Japan, South Africa and China. The main objec...

Following the fortieth anniversary of Apollo 11, as NASA prepares to return astronauts to the moon, Footprints in the Dust offers a thorough, engrossing, and multifaceted account of the Apollo missions.The flight of Apollo 11 was a triumph of human endeavor, persistence, and technology, one of the greatest achievements in human history. This book begins with the mission that sent Neil Armstrong and Edwin “Buzz” Aldrin to the moon, then follows American sp...

It is easy to be confident that an appropriate body of advice is available to candidates about the content of an examination once you have passed it. Prospectively, the Primary and Final Examinations of the Royal College of Pathologists will appear to most to involve the assimilation of what seems at the time an inexhaustible volume of data, and the recent change in the College examination system has not diminished this concern for the majority of candidates. The guidelines for training fo...

This book provides an appealing and informative overview of the outstanding landforms and landscapes of Scotland. Scotland is internationally renowned for the diversity of its geology, landforms and landscapes. The rock record spans most of geological time, from the Archaean to the Palaeogene, and represents the outcome of tectonic plate movements, associated geological processes, and sea-level and climate changes. Scotland incorporates primeval gneiss landscapes, the deeply eroded roots o...

The financial crisis of 2007-9 revealed serious failings in the regulation of financial institutions and markets, and prompted a fundamental reconsideration of the design of financial regulation. As the financial system has become ever-more complex and interconnected, the pace of evolution continues to accelerate. It is now clear that regulation must focus on the financial system as a whole, but this poses significant challenges for regulators. Principles of Financial Regulation d...

This proceedings volume presents a diverse collection of high-quality, state-of-the-art research and survey articles written by top experts in low-dimensional topology and its applications.The focal topics include the wide range of historical and contemporary invariants of knots and links and related topics such as three- and four-dimensional manifolds, braids, virtual knot theory, quantum invariants, braids, skein modules and knot algebras, link homology, quandles and their homolo...