The definitive reference for building actionable business intelligence—completely revised for SAP BusinessObjects BI 4.0. Unleash the full potential of business intelligence with fact-based decisions, aligned to business goals, using reports and dashboards that lead from insight to action. SAP BusinessObjects BI 4.0: The Complete Reference offers completely updated coverage of the latest BI platform. Find out how to work with the new Information Design Tool to create uni...

The definitive reference for building actionable business intelligence—completely revised for SAP BusinessObjects BI 4.0.Unleash the full potential of business intelligence with fact-based decisions, aligned to business goals, using reports and dashboards that lead from insight to action. SAP BusinessObjects BI 4.0: The Complete Reference offers completely updated coverage of the latest BI platform.Find out how to work with the new Information Design Tool to crea...

Expanded to cover the latest in business intelligence—big data, cloud, mobile, visual data discovery, and in-memory—this fully updated bestseller by BI guru Cindi Howson provides the most modern techniques to exploit BI for the highest ROI. Written by industry analyst and BI consultant Cindi Howson, Successful Business Intelligence: Unlock the Value of BI and Big Data, Second Edition reveals how to get the most value out of BI investments. The book draws on exclusive survey...

Revised to cover new advances in business intelligence—big data, cloud, mobile, and more—this fully updated bestseller reveals the latest techniques to exploit BI for the highest ROI.“Cindi has created, with her typical attention to details that matter, a contemporary forward-looking guide that organizations could use to evaluate existing or create a foundation for evolving business intelligence / analytics programs. The book touches on strategy, value, people, process, and techn...

This is a step-by-step tutorial that covers the basics of working with the MicroStrategy platform.If you are a BI developer who would like to use MicroStrategy to build BI apps, this book is ideal for you. This book is also for mid-management executives who need to analyze data and Excel files that are too complicated to manage. A basic concept of BI is assumed.

Written by renowned data science experts Foster Provost and Tom Fawcett, Data Science for Business introduces the fundamental principles of data science, and walks you through the "data-analytic thinking" necessary for extracting useful knowledge and business value from the data you collect. This guide also helps you understand the many data-mining techniques in use today.Based on an MBA course Provost has taught at New York University over the past ten years, Data Science for ...

The only authorized guide to IBM Cognos Business Intelligence v10.1Updated for the latest release of the software, IBM Cognos Business Intelligence 10: The Official Guide explains how to create, implement, and manage an enterprise BI solution. Maximize all of the new and enhanced features, including the powerful modeling, monitoring, and analytics capabilities. Build and deliver reports that foster informed business decisions and better results. Filled with real-world ex...

Leverage big data to add value to your businessSocial media analytics, web-tracking, and other technologies help companies acquire and handle massive amounts of data to better understand their customers, products, competition, and markets. Armed with the insights from big data, companies can improve customer experience and products, add value, and increase return on investment. The tricky part for busy IT professionals and executives is how to get this done, and th...

If you’re a tech company, the most dramatic effect of megatrends like cloud computing, managed services, and the rise of consumer technology won’t be felt in your company’s product line. The true disruption will be to your business model. Future customers won’t want to pay you high prices out of big “CapEx” budgets anymore. They will expect lower “cloud” prices paid from “OpEx” budgets only when and if they successfully consume the business value of your products. How your company reacts t...

Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and empl...

Learn to set up, manage, and administer a Drupal web siteDrupal offers unparalleled flexibility for content-managed web sites, and Drupal 7 is the easiest version to use yet. This new edition teaches you the fast, fun, and easy way to get started with Drupal. Even if you have no Drupal experience, you'll quickly learn how to download and install Drupal, set up your first content-managed site, apply templates, use modules, and more.Drupal gurus Lynn Beighley...

Business analysis is the fastest growing field in business today and the role of the business analyst is both strategic and tactical. At the strategic level, the focus is on understanding the needs of the business as a whole, its strategic direction, and identifying initiatives that will enable the business to meet its goals. At the tactical level, the discipline originally emerged from work previously done by project managers, such as gathering high level business requirements, and work d...