Previously published as part of The Yahoo! Style Guide.WWW may be an acronym for the World Wide Web, but no one could fault you for thinking it stands for wild, wild West. The rapid growth of the Web has meant having to rely on style guides intended for print publishing, but these guides do not address the new challenges of communicating online. Enter The Yahoo! Style Guide to Writing for an Online Audience, from Yahoo!, a leader in online content and one of the most visited Interne...

WWW may be an acronym for the World Wide Web, but no one could fault you for thinking it stands for wild, wild West. The rapid growth of the Web has meant having to rely on style guides intended for print publishing, but these guides do not address the new challenges of communicating online. Enter The Yahoo! Style Guide. From Yahoo!, a leader in online content and one of the most visited Internet destinations in the world, comes the definitive reference on the essential elements o...

Popular media can spark the national consciousness in a way that captures people’s attention, interests them in history, and inspires them to visit battlefields, museums, and historic sites. This lively collection of essays and feature stories celebrates the novels, popular histories, magazines, movies, television shows, photography, and songs that have enticed Americans to learn more about our most dramatic historical era.From Ulysses S. Grant’s Memoirs to Abraham Lin...

Turn your knack for language into a lucrative careerMust-know techniques and resources for maximizing your accuracy and speedInterested in becoming a copyeditor or proofreader? Want to know more about what each job entails? This friendly guide helps you position yourself for success. Polish your skills, build a winning résumé and land the job you've always wanted. Books, magazines, Web sites, corporate documents - find out how to improve an...

Employers continue to say that written and oral communication skills are the most important skills for employees. This book presents the basics for writing any kind of report, such as research reports, proposals, case studies, business plans, technical reports, feasibility studies and more. Both novice and experienced writers will benefit from the book. Checklists are included to assist writers in perfecting their reports.The book includes:Organizing purpos...

"Redish has done her homework and created a thorough overview of the issues in writing for the Web. Ironically, I must recommend that you read her every word so that you can find out why your customers won't read very many words on your website -- and what to do about it."-- Jakob Nielsen, Principal, Nielsen Norman Group“There are at least twelve billion web pages out there. Twelve billion voices talking, but saying mostly nothing. If just 1% of those pages followed Ginny’s practical, clea...

Write great search-optimized, customer-optimized web copy!(No experience? No problem!)Need to put together a website? Or post to your company’s Facebook page? Or write a great Google AdWords ad? You know it’s important. Your image is at stake. Maybe a lot ofmoney, too. But you’re not a professional web copywriter. Where do you start? Right here. Million-selling author Michael Miller will teach you, sh...

Rules of Thumb for Business Writers offers busy professionals solutions to most on-the-job writing challenges. Brief, to-the-point chapters cover all the basics, including reports, resumes, speeches, memos, letters, and PowerPoint, with tips for meeting deadlines and managing paper flow. This edition contains new information on Internet research and communications technology, with examples, sample documents, and a resource list.

Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's "instant classic" on Web usability, but people are still discovering it every day.  In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike.  Don't be surprised if it completely changes the way you think about Web desi...

Want your own website or to learn how to blog? How does a free website builder with no monthly cost sound? You can do this; it’s easy for anyone to create a website and begin blogging with hosts like Wordpress and Blogger--even if you don’t know anything about web design.There's no need to learn HTML coding because it’s simple with WYSIWYG editing (what you see is what you get). This book is written in terms anyone can understand from the computer beginner to advanced users who will...

You will learn 50 ways to practice and improve writing - both with pen and paper and typing. By applying these methods, you will write more, write faster, and write more correct and more interesting papers and letters.The book is divided into five sections:Practice, Practice, Practice!InspirationSkills and StrategiesTyping I: Improving SkillsTyping II: Advanced PracticeYou do not need to be living in an English-sp...

Have you ever wanted to write a book?Have you started to write your book, but weren't able to finish?Are you ready to learn how to get a book published?Discover inside secrets to:- Writing a book fast- Where and how to start writing your book- Finding the time in your busy life to write and finish a bookPublishing a book the easy wayAchieving real and practical writing resultsThis book is for those of us who want to wr...