This self-study Exam preparation guide and its accompanying online course for the Web Analytics Certification Exam contains everything you need to test yourself and pass the Exam. All Exam topics are covered and insider secrets, complete explanations of all Web Analytics subjects, test tricks and tips, numerous highly realistic sample questions, and exercises designed to strengthen understanding of Web Analytics concepts and prepare you for Exam success on the first attempt are provided.

Facebook is revealed as a powerful new direct communication and marketing channel to retain customers and find new ones. The marketing applied to social networks will enhance the development of any business or company. Probably, your customers are already on Facebook.Learn from this book to unleash the full potential of marketing on Facebook.Book contents includes:How to Optimize a Facebook PageHow to Get More Facebook FansFacebook Marketing Tools

Thoroughly reviewed and eagerly anticipated by the agile community, User Stories Applied offers a requirements process that saves time, eliminates rework, and leads directly to better software.The best way to build software that meets users' needs is to begin with "user stories": simple, clear, brief descriptions of functionality that will be valuable to real users. In User Stories Applied, Mike Cohn provides you with a front-to-back blueprint for writing these us...

This book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager.Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based ...

Data warehousing is one of the hottest business topics, and there’s more to understanding data warehousing technologies than you might think. Find out the basics of data warehousing and how it facilitates data mining and business intelligence with Data Warehousing For Dummies, 2nd Edition.Data is probably your company’s most important asset, so your data warehouse should serve your needs. The fully updated Second Edition of Data Warehousing For Dummies he...

With this ebook, the ALM Rangers share their best practices in managing solution requirements and shipping solutions in an agile environment, an environment where transparency, simplicity, and trust prevail. The ebook is for Agile development teams and their Scrum Masters who want to explore and learn from the authors’ “dogfooding” experiences and their continuous adaptation of software requirements management. Product Owners and other stakeholders will also find value in this ebook by lea...

Third Edition: Thoroughly Updated and Expanded, with Extensive New Coverage!   In just 24 sessions of one hour or less, you’ll master the entire SAP project lifecycle, from planning through implementation and system administration through day-to-day operations. Using this book’s straightforward, step-by-step approach, you’ll gain a strong real-world foundation in both the technology and business essentials of ...

Author Linda Timms goes beyond the standard consulting guide to bring you constructive reliable advice for delivering effective, complete, professional functional specs on time. Filled with plain English, real-world examples, hints and tips, SAP: How to Write a Report Functional Specification provides the secrets you need to make a daunting task achievable. Whether you are a SAP project team member seconded from the business, unsure where to start with documenting business requirements a s...

If you are a Marketer, Consultant or Small Business Owner, you need a companion that will help you succeed online. The Complete Guide to Internet Marketing is a compendium of techniques and guide containing 122 pages of "how-to- develop-and-implement" strategies in a simple and easy to understand language to help expose your business online.This eBook is your guide to understanding search engine optimization (SEO), pay per click (PPC) campaign, social media network, merchant servic...

"If you are looking for a complete treatment of business intelligence, then go no further than this book. Larissa T. Moss and Shaku Atre have covered all the bases in a cohesive and logical order, making it easy for the reader to follow their line of thought. From early design to ETL to physical database design, the book ties together all the components of business intelligence."--Bill Inmon, Inmon EnterprisesThis is the eBook version of the print ...

"If you're looking for solid, easy-to-follow advice on estimation, requirements gathering, managing change, and more, you can stop now: this is the book for you." --Scott Berkun, Author of The Art of Project ManagementWhat makes software projects succeed? It takes more than a good idea and a team of talented programmers. A project manager needs to know how to guide the team through the entire software project. There are common pitfalls that plague all software projects and...

Do you want to understand the basic fundamentals of SAP software without having to work through 400 pages or more? Yes? Then this book is for you! The authors concentrate on the essentials and spare you all the details you do not need as a beginner. Using simple, step-by-step examples, walk through the fundamentals of the SAP Enterprise Resource Planning (ERP) system including navigation, transactions, organizational units, and master data. Instructional videos help you experience the look...