The way people persuade or influence others is about to change forever. This book moves away from the traditional hit-and-miss methods of persuasion, by applying real science to this fundamental business and life skill. From a business perspective, the very practical process described in this book allows anyone to rapidly create a truly persuasive message, that is very easy to understand, and highly influential. Because this proven methodology can be used to create very real business success,...

Pivot for Success tells business leader and entrepreneur Amy Hilliard's stories of success, struggle, and sustainability to inspire you to become resilient. Hilliard offers her hard-won perspective on what it takes to "make it" in American business and in life. She talks about the tough stuff, the stuff that most people who rise to her level of accomplishment aren't eager for others to know. Few women, and few women of color, have created multi-million-dollar brands in senior corp...

The CBC Literary Award–winning title story from Claire Battershill’s debut collection, winner of the Canadian Authors Association Emerging Writer Award, and a finalist for the Canadian Authors Association Emerging Writer Award and the PEN International / New Voices Award.For as long as Susan can remember, the circus has been part of her family’s DNA – her mother was a gifted contortionist, and her grandfather played the role of a man-wrestling bear. Coming from suc...

Use eye-popping visual tools to energize your people!Just as social networking has reclaimed the Internet for human interactivity and co-creation, the visual meetings movement is reclaiming creativity, productivity, and playful exchange for serious work in groups.Visual Meetings explains how anyone can implement powerful visual tools, and how these tools are being used in Silicon Valley and elsewhere to facilitate both face-to-face and virtual group work. This dyna...

How can the latest brain research help increase your sales?Because paople are inundated daily by an average of 10,000 sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness.Unveiling the latest brain research and revolutionary marketing practices, authors Patrick Renvoisé and Christophe Morin teach highly effective techniques to help you deliver ...

What happens when you’ve built a great website or app, but no one seems to care? How do you get people to stick around long enough to see how your service might be of value? In Seductive Interaction Design, speaker and author Stephen P. Anderson takes a fresh approach to designing sites and interactions based on the stages of seduction. This beautifully designed book examines what motivates people to act.Topics include:AESTHETICS, BEAUTY, AND BEHAVIOR: Why do stri...

Study smarter, not harder!Every high school and college student would love to know how to get the highest grades with the least amount of effort. This book gives students a guiding philosophy for every class, every time, laying the foundation for lifelong learning. With the wisdom gained from these tips, success stories from other students, and mini-assessments, they’ll be empowered to succeed in class preparation, reading comprehension, exam-taking, and m...

Building products and services that people interact with is the big challenge of the 21st century. Dan Saffer has done an amazing job synthesizing the chaos into an understandable, ordered reference that is a bookshelf must-have for anyone thinking of creating new designs.”— Jared Spool, CEO of User Interface EngineeringInteraction design is all around us. If you’ve ever wondered why your mobile phone looks pretty but doesn’t work well, you’ve confronted bad interaction desi...

Marketing is psychology, in practice. That’s all it is.This book will introduce you to fascinating research in the areas of social psychology and consumer behavior. But more importantly, this book will show you exactly how you can apply these research findings to acquire more customers for your business.Focused specifically on digital marketing strategies, Digital Neuromarketing is packed full of examples and screenshots from some of the world’s most successful onl...

This book enables students to think about personal, academic and career goals and to plan a path to success. It is full of activities that develop valuable career skills and can be considered as a follow on to The Study Skills Handbook, as it addresses the next stage in development for many students.

Student Essentials: Study Skills – in one hour gives you all the skills you need when studying. Taking you step-by-step through every stage, helping you develop and refine your skills for university study success. Student Essentials: Study Skills – in one hour is packed full of jargon-free, practical advice to help you really get to grips with successful study skills. Checklists and exercises ensure you tackle each stage of study head on and develop key skills. From devel...

"If you follow only a third of Jean's advice, you'll have a successful book." --Jeremy Tarcher, Publisher Jeremy P. Tarcher, Inc."After Jean reworked my first draft, paperback rights sold for $137,000." --Timmen Cermak, M.D., author of A Time to Heal: The Road to Recovery for Adult Children of AlcoholicsMastering the craft and understanding the mechanics of writing self-help and how-to books is the key to getting publishers to take notice of your work. Now, in the first gui...