In this classroom-tested approach to writing, Brock Dethier teaches readers how to analyze and write twenty-one genres that students are likely to encounter in college and beyond. This practical, student-friendly, task-oriented text confidently guides writers through step-by-step processes, reducing the anxiety commonly associated with writing tasks.In the first section, Dethier efficiently presents each genre, providing models; a description of the genres’ purpose, context, and di...

"First time up?"—an insider’s friendly question from 1960s counter-culture—perfectly captures the spirit of this book. A short, supportive, practical guide for the first-time college composition instructor, the book is upbeat, wise but friendly, casual but knowledgeable (like the voice that may have introduced you to certain other firsts). With an experiential focus rather than a theoretical one, First Time Up will be a strong addition to the newcomer’s professional library, and a...

"Communicating radical innovation is very different from discussing marginal change. Erwin's book provides a serious analysis of why, in this era of VUCA—Volatility, Uncertainty, Complexity and Ambiguity—we need to change our individual and organizational modes of communication. Erwin then provides a series of concrete, practical communication methodologies that we so need. Communicating the New is a book that needs to be offered in all of our best business-school classes."

Finalist for the 2011 Pulitzer Prize in General Nonfiction: “Nicholas Carr has written a Silent Spring for the literary mind.”—Michael Agger, Slate“Is Google making us stupid?” When Nicholas Carr posed that question, in a celebrated Atlantic Monthly cover story, he tapped into a well of anxiety about how the Internet is changing us. He also crystallized one of the most important debates of our time: As we enjoy the Net’s bounties, are we sacrificing our a...

**#1 New York Times Business Bestseller#1 Wall Street Journal Business Bestseller#1 Washington Post bestsellerFrom the bestselling author of Drive: the insightful and pragmatic book that explores the powerful role selling plays in our lives.**According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a p...

Teaching English as a second or foreign language is full of challenges: How do you hold students' interest? How do you ensure that they get enough practice to really learn?The Fifty Ways to Teach Them series gives you a variety of drills, games, techniques, methods, and ideas to help your students master English. Most of the ideas can be used for both beginning and advanced classes. Many require little to no preparation or special materials. The ideas can be used with any textbook,...

**Millions of copies sold!The bestselling modern classic that sparked a worldwide conversation about the value of concentration—and the true costs of fractured attention.“I’m handing you the answer to the overwhelm you feel, and his name is Dr. Cal Newport.” —Mel Robbins, The Mel Robbins Podcast, author of New York Times bestselling The Let Them Theory**Deep Work—the ability to focus without distraction on cognitively demanding tasks—is on...

Writing ought to be the easiest of the four skills for students of English as a Second or Foreign Language. Unlike listening and reading, the students control all the words. Unlike speaking, the students can go back, check their work, revise it, and resubmit it. It should then follow that writing would be one of the most popular courses to teach. Yet teachers rarely say, "I can't wait till I get tenure, so I can teach some of those composition classes of 35 students."However, writi...

Teaching English as a second or foreign language is full of challenges: How do you hold students' interest? How do you ensure that they get enough practice to really learn?The Fifty Ways to Teach series gives you a variety of drills, games, techniques, methods, and ideas to help your students master English. Most of the ideas can be used for both beginning and advanced classes. Many require little to no preparation or special materials. The ideas can be used with any textbook, or w...

**“In a time in which the ways we communicate and connect are constantly changing, and not always for the better, Sherry Turkle provides a much needed voice of caution and reason to help explain what the f*** is going on.” —Aziz Ansari, author of Modern RomanceRenowned media scholar Sherry Turkle investigates how a flight from conversation undermines our relationships, creativity, and productivity**—and why reclaiming face-to-face conversation can help us regain lo...

Without grammar, you can't say much; but without vocabulary, you can't say anything.Vocabulary is the foundation of successful language learning. ESL/EFL learners need to be familiar with a great many words if they want to read, write, listen, or speak with ease. In addition to the sheer number of words and phrases students need to learn, what makes vocabulary acquisition so tricky is that one "pass" is never enough. In order to really "know" a word, learners need to know, among ot...

With so many customers taking to the web for information, every business needs to have an online presence, especially a small business. However, a simple website won’t suffice and each enterprise has to properly connect with customers to build and nurture a relationship that will ensure their devotion to the brand. This is where Nathalie Nahai, The Web Psychologist, steps in.Nahai expertly draws from the fields of psychology, neuroscience, and behavioral economics to share the lates...