After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do what they do?" This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consumer behavior. The authors hypothesize that an improved understanding of consumer behavior could be employed to more successfully influence consume...

In response to the growing emphasis on precision in the summarization and integration of research literature, Advanced BASIC Meta-Analysis presents an overview of strategies, techniques, and procedures used in meta-analysis.The book and software provide an integrated and comprehensive combination of meta-analytic tools for the statistical integration of independent study results. Advanced BASIC Meta-Analysis has three distinct goals:* to provide a clear an...

In the fall of 1983, we began to organize a symposium entitled "General Social Psychological Theories of Group Behavior." Our goal was to encourage the extension and application of basic current social psychology to group behavior. The symposium was presented in the spring of 1984 at the Eastern Psychological Association convention in Baltimore and the interest that it generated led to discussions with colleagues and friends about similar efforts by social psychologists, eventually resulti...

The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donat...

Transformative Classroom ManagementThe natural condition of any classroom is harmonious, satisfying, and productive, so why do so many teachers struggle with problems of apathy, hostility, anxiety, inefficiency, and resistance?In this groundbreaking book, education expert John Shindler presents a powerful model, Transformative Classroom Management (TCM), that can be implemented by any teacher to restore the natural positive feelings in his or her classroom—...

Our species is misnamed. Though sapiens defines human beings as "wise" what humans do especially well is to prospect the future. We are homo prospectus. In this book, Martin E. P. Seligman, Peter Railton, Roy F. Baumeister, and Chandra Sripada argue it is anticipating and evaluating future possibilities for the guidance of thought and action that is the cornerstone of human success. Much of the history of psychology has been dominated by a framework in which people's beha...

Desire, Self, Mind, and the Psychotherapies unifies psychological science with contemporary relational psychoanalysis, arguing that the disciplines can be integrated if the concept of repression is understood as motivated forgetting, creative aspects of unconscious processes are taken into account in cognitive science, and a "new experiences" model of change is acknowledged by psychoanalysts. Such a model of change allows for integration of behavioral, cognitive, visual, and other...

Child study is a very complex field. Human beings, and children, specifically, are very complex beings. Consequently, simple answers and solutions to problems are very often just that: too simple. This text presents principles and methods for studying children in the varied contexts in which they live and function. These theories and methods can be used as a kind of "tool kit" for application in a variety of situations by the people who work with children such as researchers, parents, educ...

First published in 1987. This volume presents papers from the Fifth Ontario Symposium on Personality and Social Psychology, held at the University of Waterloo, August 21-23, 1984. The contributors are active researchers in the area of social influence. One of the purposes of this volume is to provide an accurate picture of our current knowledge about social influence processes. Thus, the chapters describe important recent developments in this area. A second and perhaps more important purpo...

This book shows how schools can--and must--develop expertise in "learning variation" (understanding how different kinds of minds learn) and apply this knowledge to classroom instruction in order to address the chronic learning challenges and achievement gap faced by millions of students. Barringer shows how using what we know about learning variation with a focus on discovering learning strengths, not just deficits, can help schools create plans for success for those stud...

Adult education occurs whenever individuals engage in sustained, systematic learning in order to affect changes in their attitudes, knowledge, skills, or belief systems. Learning, instruction, and developmental processes are the primary foci of educational psychology research and theorizing, but educational psychologists' work in these domains has centered primarily on the childhood and adolescent school years. More recently, however, a number of educational psychologists have studied lear...

If you are committed to helping young adolescents become successful, responsible, global citizens, the Association for Middle Level Education, formerly National Middle School Association, invites you to read and implement This We Believe: Keys to Educating Young Adolescents. This book describes the 16 vital characteristics of successful middle grades schools, and is a critical resource for everyone involved in the education, health, and well being of today’s young adolescents. Now in its f...