The story of The Hundreds and the precepts that made it an iconic streetwear brand by Bobby Hundreds himselfStreetwear occupies that rarefied space where genuine "cool" coexists with big business; where a star designer might work concurrently with Nike, a tattoo artist, Louis Vuitton, and a skateboard company. It’s the ubiquitous style of dress comprising hoodies, sneakers, and T-shirts. In the beginning, a few brands defined this style; fewer still survived as str...

The nationally bestselling author and streetwear entrepreneur Bobby Hundreds's manifesto about NFTs, the future of creativity, and bringing his brand and community into the modern digital space.Bobby Hundreds has spent twenty years building his streetwear company, The Hundreds, to be as much a community as a brand. So when Bobby discovered NFTs in 2020, he knew that the technology had the makings of a revolution. Now fans could not only directly support artists and ...

The story of The Hundreds and the precepts that made it an iconic streetwear brand by Bobby Hundreds himselfStreetwear occupies that rarefied space where genuine "cool" coexists with big business; where a star designer might work concurrently with Nike, a tattoo artist, Louis Vuitton, and a skateboard company. It’s the ubiquitous style of dress comprising hoodies, sneakers, and T-shirts. In the beginning, a few brands defined this style; fewer still survived as str...

This program is read by the author and contains original interviews with Gary Vee, Mel Tal, and Steve Aoki.National bestselling author and streetwear entrepreneur Bobby Hundreds’s manifesto about NFTs, the future of creativity, and bringing his brand and community into the modern digital space.Part memoir, part manifesto, NFTs Are a Scam is the story of Bobby Hundreds’s journey into NFTs, Web3, and the Metaverse from 2020 to 2022. ...