Coplin has been saving students from the damage done by the bait and switch business model of the liberal arts programs for fifty years. The bait promises career preparation and the switch is to teach undergraduates how to be scholars. He demonstrates how the Kingdom of Liberals Arts programs are based on an elitist attitude that is harmful to most undergraduates who value career preparation over love of learning. This elitism leads to increased anxiety for college students and a college c...

Coplin uses his 50+ years of undergraduate teaching experience to present a series of roles, strategies and tactics to help professors prepare undergraduates for life after college. Through his courses and a highly successful undergraduate program, which he designed in the 1970s and still leads, Policy Studies, he has developed ways to increase student engagement and prepare them for careers and citizenship. He has students and alumni that number in the thousands over two generations who a...

A handy, straightforward guide that teaches students how to acquire marketable job skills and real-world know-how before they graduate—revised and updated for today’s economic and academic landscapes.Award-winning college professor and adviser Bill Coplin lays down the essential skills students need to survive and succeed in today’s job market, based on his extensive interviews with employers, recruiters, HR specialists, and employed college grads. Going beyond tes...

In this completely revised edition, Bill Coplin continues to prepare the next generation of leaders to bring their hearts and minds to solving the many problems that we face in the twenty-first century. The book teaches students the essential components for public policy analysis; how to get information from published sources and individuals; how to survey stakeholders; formulate public policy; examine costs and benefits of a policy; develop political strategies; write a briefing paper; am...

From well-respected human resources and corporate training experts Jeanne C. Meister and Karie Willyerd, a must-read guide to the innovative strategies that the best companies are using to create a workplace that the best talent chooses—both today and in 2020. In The 2020 Workplace, Meister and Willyerd offer a battle plan to start winning tomorrow’s employees today.This essential guide for business leaders and HR professionals prepares your organization for 2020 with proven strate...

The ULTIMATE Insider Information on How to STAND OUT and GET ADMITTED!When trying to beat the tough law school competition, how do you know what will get you fast-tracked to the "yes" pile (or the dreaded "no" pile)?No insider is better suited to set you on the right track than Joyce Putnam Curll, former Dean of Admissions for Harvard Law School. The Best Law Schools' Admissions Secrets is the ultimate collection of insider...

The retail world is undergoing a fundamental transformation. Rapidly evolving technology, globalization, and a saturated marketplace offer consumers instant access to thousands of equally compelling products and services, creating unprecedented levels of expectation. The impact of these changes is so profound that 50 percent of today's retailers and consumer companies will not survive it. Traditional business models will become extinct, and the relationship between vendors and consumers wi...

Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential.Exemplified by Apple and the success of its elega...

A radical new management model for twenty-first century leadersOrganizations today face a crisis. The crisis is of long standing and its signs are widespread. Most proposals for improving management address one element of the crisis at the expense of the others. The principles described by award-winning author Stephen Denning simultaneously inspire high productivity, continuous innovation, deep job satisfaction and client delight. Denning puts forward a fundamental...

In the twentieth century, large companies employing many workers formed the bedrock of the U.S. economy. Today, on the list of big business's priorities, sustaining the employer-worker relationship ranks far below building a devoted customer base and delivering value to investors. As David Weil's groundbreaking analysis shows, large corporations have shed their role as direct employers of the people responsible for their products, in favor of outsourcing work to small companies that compet...

Marketing to Millennials is both an enlightening look at this generation of spend-happy consumers and a practical plan for earning their trust and loyalty.The jokes at the Millennials’ expense are plenty, but not nearly as much as the $200 billion in buying power they now wield as they enter their peak earning and spending years. Love it or loathe it, you are doing business in their domain now, and your future depends on your ability to successfully connec...

THE BOOK YOUR BOSS AND HR DEPARTMENT DON’T WANT YOU TO READ Chances are you don’t understand the majority of the terminology in your employment contract. So how would you know when your boss is overstepping their rights – or what to do about it? With 49% of North American employees affected by workplace bullying, Employee Rights and Employer Wrongs, the preeminent new book from renowned career coach Suzanne Kleinberg, decodes the legal jargon that too often surrounds workpl...