Basic Early Literacy Skills provides all the resources necessary for educating readers from grades K3.

Almost every advertising, promotion, or marketing communications textbook is based on an inside-out approach, focusing on what the marketer wants to communicate to customers and prospects. This text takes a different view - that the marketer and the customer build the ongoing brand value together. Rather than the marketer trying to 'sell', the role of the marketer is to help customer buy. To do that, a customer view is vital and customer insight is essential. Customer insights allow the ma...

Advertising Account Planning in the Digital Media Landscape is every student and future advertising professionals' guide to contemporary research and implementation strategies for today's most successful campaigns.From data analytics to building a creative brief, this book systematically covers the tools and skills needed to be a successful advertising account planner.The second edition builds on core strategies with the newest digital opportunities, adding activities using...

Money changes everything!The couples in this collection will do everything they can to find love, even when riches get in the way.The 6-book Inherit Love collection follows six couples' romantic journey to inheritance and love.Inside, you can escape to a tropical paradise or an Irish castle. Read stories of arranged marriages, second chances at love, office romances, enemies to lovers, and even amn...

Just as successful athletes must identify personal strengths and weaknesses, set goals, and engage in focused practice to meet their goals, so must teachers. Crafted around a detailed compendium of over 270 ready-to-use reflection strategies and organized under 41 elements of effective teaching, this book combines a model of instruction with goal setting, focused practice, focused feedback, and observations and discussions to improve your instructional practices.

Essential advice and resources for helping kids with dyslexiaThe Dyslexia Checklist is a valuable guide for parents and teachers that can help them better understand children and teenagers with dyslexia and other reading- and language-based disabilities. The book relays the most current research available and is filled with practical strategies, supports, and interventions. Using these tools teachers and parents can accommodate the needs and strengthen the...

Literacy continues to be a hot topic for educators and parents. I Don't Get It! Helping Students Understand What They Read is a practical, easy-to-use resource for classroom teachers and literacy coaches. Parents will also find the information helpful as they assist their children with homework and support for reading comprehension.This book will help to improve student literacy by offering a variety of strategies designed to help students think as they read printed text. ...

Carol Ann Tomlinson and Tonya R. Moon take an in-depth look at assessment and show how differentiation can improve the process in all grade levels and subject areas. After discussing differentiation in general, the authors focus on how differentiation applies to various forms of assessment--pre-assessment, formative assessment, and summative assessment--and to grading and report cards. Readers learn how differentiation can--Capture student interest and increase motivation--...

Many teacher resources explore the fundamentals of Universal Design for Learning (UDL). This one takes UDL to the next level for educators who understand the basics—and can't wait to start using UDL in their lesson plans and classrooms.In this practical, accessible guidebook, UDL expert Patti Kelly Ralabate walks teachers through the entire UDL lesson planning process, from developing learning goals to monitoring student progress. Through vignettes, exercises, video demonstrations,...

What it really means to "read closely."What could Fern Arable, Jay Gatsby, and Winston Churchill possibly have in common? They all need masterful teachers to help students revel in their complexity. And Nancy Frey and Doug Fisher are just the two mentors to help you make that happen.Call it close reading, call it deep reading, call it analytic reading—call it what you like. The point is, it’s a level of understanding that students ...

The Psychologist's Companion is intended for students as well as young professionals and writers at all stages of their careers seeking inspiration and guidelines for better scientific writing. This book is also a resource for researchers in related fields. It has been comprehensively updated, revised, and extended for its fifth edition and includes the latest style guidelines of the American Psychological Association's Publication Manual (sixth edition, 2009) as well as chapters encompass...

When it comes to academic work, students with Autism Spectrum Disorder (ASD) often have the required knowledge but struggle to get their thoughts down in writing. This is a practical guide to teaching and improving writing skills in students with ASD to meet academic writing standards and prepare for the increased expectations of higher education.The book covers key considerations for all educators teaching writing skills to high school and college students with ASD including how t...