Most brand teams have built up huge data sets over the past years. Yet, many marketers don't seem to know very well what to do with all those data. In The Brand Butterfly, marketing expert Bert Peleman explains how to look at the data and how to put them to work, with a focus on finding and keeping your High-Value Customers. Based on dozens of B2C cases from an array of industries across Europe, The Brand Butterfly outlines the three steps for success: How to define your High-Value Custome...