This book is focused on the airline revenue management transition to offers and orders, where airlines aspire to become retailers. This is a transition from base fare economics to selling personalized bundled offers with the base fare and ancillary products and services as a single order. With the unbundling of the airline product, the endowment effect is pervasive.The context for travel and consumer intent is recommending key elements for offers that maximize conversion rates acro...

This book chronicles the role of travel intermediaries: global distribution systems (GDS), travel management companies (TMC), and online travel agencies (OTA) in the distribution of travel products. The book covers the historical development of these intermediaries and explores their current state and future prospects. Almost six decades after the introduction of computerized reservations systems and four decades after the introduction of Global Distribution Systems that allowed travel age...

This book provides an end-to-end view of revenue management in the hospitality industry. The book highlights the origins of hotel reservations systems and revenue management, challenges unique to hotels, revenue management models, new generation retailing, and personalization and steps required to remain competitive in the marketplace. This book is intended for practitioners to understand the basics and have a comprehensive view of the impacts of revenue management on product distribution,...

This book chronicles airline revenue management from its early origins to the last frontier. Since its inception revenue management has now become an integral part of the airline business process for competitive advantage. The field has progressed from inventory control of the base fare, to managing bundles of base fare and air ancillaries, to the precise inventory control at the individual seat level. The author provides an end-to-end view of pricing and revenue management in the airline ...