This is the first book to cover all three types of taping: sports rigid tape, k-tape, and biomechanical tape.Taping can be used as an excellent companion to standard treatments and within sport. Each tape has its own unique function and action that can aid patients at different stages of recovery.The Complete Taping Handbook is a practical, clear guide to understanding taping, its benefits, best practice, and how to use particular types. It's an essential resource for manua...

Television Studies: The Key Concepts is the definitive reference guide to an area of rapidly expanding academic interest. Among those aspects of television studies covered in this comprehensive and up-to-date guide are:theoretical perspectives which have shaped the study of television - Marxism; semiology; feminismconcepts which have shaped the study of television - narrative; representation; biastelevision genres - soap opera; news; science ficti...

The book focuses on the practical application of articulation and mobilisation techniques with clear explanations and visual support of the techniques. Techniques are described for all body regions. Most other books for therapists include only one chapter on these important techniques.This book covers a variety of best practise techniques for all areas of the body. Examples are given to show how to adapt the techniques with the patient in different positions. It also addresses the ...

WINNER of the 2015 ICA Outstanding Book AwardThis path-breaking book explores how solidarity towards vulnerable others is performed in our media environment. It argues that stories where famine is described through our own experience of dieting or or where solidarity with Africa translates into wearing a cool armband tell us about much more than the cause that they attempt to communicate. They tell us something about the ways in which we imagine the world outside o...

In this comprehensive textbook, now updated for its third edition, Jonathan Bignell provides students with a framework for understanding the key concepts and main approaches to Television Studies, including audience research, television history and broadcasting policy, and the analytical study of individual programmes.Features include:a glossary of key termskey terms defined in marginssuggestions for further reading...

Mediatization has emerged as a key concept to reconsider old, yet fundamental questions about the role and influence of media in culture and society. In particular the theory of mediatization has proved fruitful for the analysis of how media spread to, become intertwined with, and influence other social institutions and cultural phenomena like politics, play and religion.This book presents a major contribution to the theoretical understanding of the mediatization of culture and soc...

Objectivity in journalism is a key topic for debate in media, communication and journalism studies, and has been the subject of intensive historical and sociological research. In the first study of its kind, Steven Maras surveys the different viewpoints and perspectives on objectivity. Going beyond a denunciation or defence of journalistic objectivity, Maras critically examines the different scholarly and professional arguments made in the area. Structured around key questions, the book co...

Television entertainment rules supreme, one of the world’s most important disseminators of information, ideas, and amusement. More than a parade of little figures in a box, it is deeply embedded in everyday life, in how we think, what we think and care about, and who we think and care about it with.But is television entertainment art? Why do so many love it and so many hate or fear it? Does it offer a window to the world, or images of a fake world? How is it political and how does ...

From an established author with a growing international profile in media studies, Media/Theory is an accessible yet challenging guide to ways of thinking about media and communications in modern life.Shaun Moores draws on ideas from a range of disciplines in the humanities and social sciences, and expertly connects the analysis of media and communications with key themes in contemporary social theory.Examining core issues of time and space, Moores also examines mat...

The unremitting explosion of reality television across the schedules has become a sustainable global phenomenon generating considerable popular and political fervour.The zeal with which television executives seize on the easily replicated formats is matched equally by the eagerness of audiences to offer themselves up as television participants for others to watch and criticise. But how do we react to so many people breaking down, fronting up, tearing apart, dominating, empathising,...

This highly topical book is a concise and accessible account of the relationship between technology and work. Firstly, it reviews and critically assesses a variety of recent approaches to the social and cultural dimensions of technology. Secondly, it examines the implications of these new approaches for existing ideas about the nature of technology and work organization.At the core of much thinking about technology is the assumption that the technical character and capacity of arte...

Much has been written on how masculinity shapes international relations, but little feminist scholarship has focused on how international relations shape masculinity. Charlotte Hooper draws from feminist theory to provide an account of the relationship between masculinity and power. She explores how the theory and practice of international relations produces and sustains masculine identities and masculine rivalries.This volume asserts that international politics shapes multiple mas...