Make Social CRM work! This book presents the first proven framework and step-by-step methodology for driving maximum value from Social CRM throughout sales, marketing, customer service, and beyond.Barton Goldenberg,the field’s #1 expert, offers a proven, four-step methodology for succeeding with Social CRM work in any B2B, B2C, or B2B2C organization. You’ll learn how to integrate people, process and technology to optimize relationships with every customer, achieve seamless...

Business analysis is the fastest growing field in business today and the role of the business analyst is both strategic and tactical. At the strategic level, the focus is on understanding the needs of the business as a whole, its strategic direction, and identifying initiatives that will enable the business to meet its goals. At the tactical level, the discipline originally emerged from work previously done by project managers, such as gathering high level business requirements, and work d...

“We need better approaches to understanding and managing software requirements, and Dean provides them in this book. He draws ideas from three very useful intellectual pools: classical management practices, Agile methods, and lean product development. By combining the strengths of these three approaches, he has produced something that works better than any one in isolation.”–From the Foreword by Don Reinertsen, President of Reinertsen & Associates; author of M...

As a seasoned project management consultant and instructor for the American Management Association, author Jack Ferraro has gained years of experience bridging the gap between project managers and functional managers to help countless teams improve their performance. Now, in this practical guide he shares engaging stories and lessons from his experiences and reveals the project management methodology and processes that will give you the advantage to ensure your projects’ success--and advan...

Successful project management requires organization, skill, and a systematic approach to ensure that projects are delivered on time and on budget. For both small and large organizations, Idiot's Guides: Project Management, Sixth Edition, is fully updated and includes coverage on the Fifth Edition of PMBOK (Project Management Body of Knowledge). Covering all of the latest methodologies, this new, step-by-step edition includes updated assessment questions for the PMP certification e...

With the average salary for a business analyst in the United States reaching above $90,000 per year, more talented, experienced professionals are pursuing business analysis careers than ever before.But the path is not clear cut. No degree will guarantee you will start in a business analyst role. What's more, few junior-level business analyst jobs exist. Yet every year professionals with experience in other occupations move directly into mid-level and even senior-level business anal...

Tips, techniques, and trends on harnessing dashboard technology to optimize business performanceIn Performance Dashboards, Second Edition, author Wayne Eckerson explains what dashboards are, where they can be used, and why they are important to measuring and managing performance. As Director of Research for The Data Warehousing Institute, a worldwide association of business intelligence professionals, Eckerson interviewed dozens of organizations that have ...

Scrum continues to prove as an effective newer way of working. This new way is rapidly making into many organizations, in particular the software development divisions due to the transformation results it delivers. The authentic source to know about Scrum and the approved body of knowledge on Scrum is "The Scrum Guide™" authored by Jeff Sutherland and Ken Schwaber. The 16 page guide is too dense to absorb without context and too theoretical without correlations.This book reveal Scru...

Project Management Metrics, KPIs,and DashboardsEnables readers to easily understand and implement essential strategies on measuring project management performanceProject Management Metrics, KPIs, and Dashboards provides complete coverage of what metrics and KPIs are and how to use them effectively, offering comprehensive coverage of the different dashboard types, design issues, and applications that readers may come across during p...

Distill 100%–Usable Max-Profit Knowledge from Your Digital Data. Do It Now!Why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s why! Good news: neither have your competitors. It’s hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve...

Master IBM’s Breakthrough DAD Process Framework for Succeeding with Agile in Large, Complex, Mission-Critical IT ProjectsIt is widely recognized that moving from traditional to agile approaches to build software solutions is a critical source of competitive advantage. Mainstream agile approaches that are indeed suitable for small projects require significant tailoring for larger, complex enterprise projects. In Disciplined Agile Delivery, Scott W. Ambler a...

“Companies have been implementing large agile projects for a number of years, but the ‘stigma’ of ‘agile only works for small projects’ continues to be a frequent barrier for newcomers and a rallying cry for agile critics. What has been missing from the agile literature is a solid, practical book on the specifics of developing large projects in an agile way. Dean Leffingwell’s book Scaling Software Agility fills this gap admirably. It offers a practic...