In today's integrated global economy, technical communicators often collaborate in international production teams, work with experts in overseas subject matter, or coordinate documentation for the international release of products. Working effectively in such situations requires technical communicators to acquire a specialized knowledge of culture and communication. This book provides readers with the information needed to integrate aspects of intercultural communication into different edu...

Understanding cultural differences and determining their relevance in a broader context are the key goals of any intercultural inquiry. Intercultural Rhetoric and Professional Communication: Technological Advances and Organizational Behavior explores the theory and practice of rhetoric and professional communication in intercultural contexts. This book provides a framework for translating, localizing, and internationalizing communications and information products around the world. Taking a...

This book examines the impact of outsourcing on the field of technical communication. Aided by new technologies and driven by global market structures, technical communication products that were once developed in the United States or Western Europe are now being developed in Asia, Eastern Europe, and other parts of the world. If technical communication follows other fields, such as information technologies, electronics manufacturing, and even textiles, this 'outsourcing' of technical commu...

In July 2010, Facebook had over 500 million subscribers worldwide and the rapid rise of the site prompted Time magazine to name Facebook's founder Mark Zuckerberg its person of the year for 2010. This novel book advances our understanding of how democratic citizens are transformed by the "Facebook revolution". Despite increasing interest in politics and popular media, there has been little academic work on the impact of Facebook on politics in general, and on democratic processes in partic...

How to Get a PhD is the market leading, classic book for PhD students and their supervisors.

In the beginning, the World Wide Web was exciting and open to the point of anarchy, a vast and intimidating repository of unindexed confusion. Into this creative chaos came Google with its dazzling mission—"To organize the world’s information and make it universally accessible"—and its much-quoted motto, "Don’t be evil." In this provocative book, Siva Vaidhyanathan examines the ways we have used and embraced Google—and the growing resistance to its expansion across the globe. He exposes th...

How to apply digital writing skills effectively in the classroom, from the prestigious National Writing ProjectAs many teachers know, students may be adept at text messaging and communicating online but do not know how to craft a basic essay. In the classroom, students are increasingly required to create web-based or multi-media productions that also include writing. Since writing in and for the online realm often defies standard writing conventions, this book defines digital writi...

Today, designers design services, processes and organizations; craft skills no longer suffice. We need to discover, define and solve problems based upon evidence. We need to demonstrate the validity of our claims. We need a guide to design research that can educate students and be a reference for professionals. And here it is: a masterful book for 21st century designers.′- Don Norman, Professor and Director of Design Lab, University of Californi...

Today's consumers have unprecedented choice in terms of the technologies and platforms that access, produce, and distribute media content. The development and overlap of television, the internet, and other media technologies is fragmenting and empowering media audiences more than ever. Building on his award-winning book, Audience Economics, Philip M. Napoli maps the landscape of our current media environment and describes its challenge to traditional conceptions of the audience.

Is the Internet democratizing American politics? Do political Web sites and blogs mobilize inactive citizens and make the public sphere more inclusive? The Myth of Digital Democracy reveals that, contrary to popular belief, the Internet has done little to broaden political discourse but in fact empowers a small set of elites--some new, but most familiar.Matthew Hindman argues that, though hundreds of thousands of Americans blog about politics, blogs receive only a miniscul...

Filling The Void is a book about how the cultures and psychology of social media use fit within a broader landscape of life under capitalism. It argues that social media use is often a psychological response to the need for pleasure and comfort that results from the stresses of life under postmodern capitalism, rather than being a driver of new behaviours as newer technologies are often said to be. Both the explosive growth of social media and the corresponding reconfiguration of the web f...

This is a new edition of Strategic Communications for Nonprofits, which was first published in 1999. It is an up-dated, nuts-and-bolts guide to helping nonprofits design and implement successful communications strategies. The book offers a unique combination of step-by-step guidance on effective media relations and assistance in constructing and developing an overall communications strategy aimed at creating social or policy change. It first explains the basic principles of a stra...