MEET THE MAN BEHIND SOME OF OUR BEST KNOWN BRANDSWe live in an age of mass persuasion. Leaders and institutions of every kind—public and private, largeand small—must compete in a rowdy marketplace of images and messages seeming to come at us from all directions—in print, on radio and television, and on the Web.It wasn’t always so. In the early and middle twentieth century, a handful of creative geniuses in advertising and public relations—J. Walter Thompson, Edward Be...

We live in an age of persuasion. Leaders and institutions of every kind--public and private, large and small--must compete in the marketplace of images and messages. This has been true since the advent of mass media, from broad circulation magazines and radio through the age of television and the internet.Yet there have been very few true geniuses at the art of mass persuasion in the last century. In public relations, Edward Bernays comes to mind. In advertising, most Hall-of-Famer...

On a sunny May morning in 1998, in the small town of Cortez, Colorado, three “survivalists” in a stolen truck opened fire on a local policeman, shooting him 29 times as he unbuckled his seatbelt. Police chased the murderers through the searing heat into the remote wilderness canyons of the Four Corners area, thus beginning the largest manhunt in the history of the West. Dead Run is the first in-depth account of this sensational case: then story of the outlaws’ path to sudden viole...

This series is dedicated to serving the growing community of scholars and practitioners concemed with the principles and applications of environ mental management. Each volume is a thorough treatment of a specific topic of importance for proper management practices. A fundamental objective of these books is to help the reader discem and implement man's stewardship of our environment and the world's renewable re sources. For we must strive to understand the relationship between man and natu...

New York Times Bestseller • Now a Netflix FilmWith an Afterword and New Epilogue by the AuthorThe bestselling account of the lives of five young women whose fates converged in the perplexing case of the Long Island Serial Killer.“Rich, tragic...monumental...true-crime reporting at its best.”—Washington PostOne late spring evening in 2010, Shannan Gilbert—af...

When she was eighteen years old, Carolyn Jessop was coerced into an arranged marriage with a total stranger: a man thirty-two years her senior. Merril Jessop already had three wives. But arranged plural marriages were an integral part of Carolyn’s heritage: She was born into and raised in the Fundamentalist Church of Jesus Christ of Latter-Day Saints (FLDS), the radical offshoot of the Mormon Church. Over the next fifteen years, Carolyn had eight children and withstood her husband’s psycho...

Pulitzer Prize–winning author and presidential historian Doris Kearns Goodwin’s dynamic history of Theodore Roosevelt, William H. Taft and the first decade of the Progressive era, that tumultuous time when the nation was coming unseamed and reform was in the air.Winner of the Carnegie Medal.Doris Kearns Goodwin’s The Bully Pulpit is a dynamic history of the first decade of the Progressive era, that tumultuous time when the nation w...

A brilliant, authoritative, and fascinating history of America’s most puzzling era, the years 1920 to 1933, when the U.S. Constitution was amended to restrict one of America’s favorite pastimes: drinking alcoholic beverages.From its start, America has been awash in drink. The sailing vessel that brought John Winthrop to the shores of the New World in 1630 carried more beer than water. By the 1820s, liquor flowed so plentifully it was cheaper than tea. That American...

Step into the perfumed parlors of the Everleigh Club, the most famous brothel in American history–and the catalyst for a culture war that rocked the nation. Operating in Chicago’s notorious Levee district at the dawn of the last century, the Club’s proprietors, two aristocratic sisters named Minna and Ada Everleigh, welcomed moguls and actors, senators and athletes, foreign dignitaries and literary icons, into their stately double mansion, where thirty stunning Everleigh “butterflies” awai...

In "Only Yesterday: An Informal History of the 1920's," Frederick Lewis Allen masterfully captures the essence of a transformative decade in American history. Through a blend of anecdotal narrative and historical analysis, Allen presents a vivid portrait of the 1920s, detailing the social, cultural, and political upheavals that defined the era. His informal style, characterized by an engaging prose and a keen sense of observation, invites readers into the world of flappers, jazz, and Prohi...

How a Michigan farm boy became the richest man in America is a classic, almost mythic tale, but never before has Henry Ford’s outsized genius been brought to life so vividly as it is in this engaging and superbly researched biography. The real Henry Ford was a tangle of contradictions. He set off the consumer revolution by producing a car affordable to the masses, all the while lamenting the moral toll exacted by consumerism. He believed in giving his workers a living wage, though...

This "fascinating" biography of an iconic American author and public intellectual "is so full of incident and celebrity . . . a pageant of entertaining stories" ( The Atlanta Journal-Constitution).Few writers of recent memory have distinguished themselves in so many fields, and so consummately, as Gore Vidal. A prolific novelist, Vidal also wrote for film and theater, and became a classic essayist of his own time, delivering prescient analyses of American ...