Leading for Instructional ImprovementEducational experts agree that quality teaching is the single most important factor in improving educational outcomes for all students. Teaching is a highly sophisticated and complex endeavor requiring deep expertise on the part of teachers and school leaders. This book shows how teacher, school, and district leaders can cultivate the expertise of teachers to deliver high quality instruction for all students. Leading for Ins...

Support teachers with more effective instructional leadershipLeading for Professional Learning offers field-tested guidance to help school leaders more effectively support teachers’ professional development. Leadership is crucial to professional learning, providing the necessary systems and structures that enable teachers to improve their own practice and in turn, improve student learning. With an illustrative case study, this book provides invaluable guid...

Words that Change Minds is based on the Language and Behaviour Profile (LAB Profile™); an easy to learn tool which illustrates how each person is unique. The LAB Profile™ will enable you to understand and predict from someone's language in everyday conversation, how he or she will behave in a given situation. You will learn how to customize your language for specific people and groups to trigger motivation and even change people's minds.

The Revolutionary Sales Approach Scientifically Proven to Dramatically Improve Your Sales and Business SuccessBlending cutting-edge research in social psychology, neuroscience, and behavioral economics, The Science of Selling shows you how to align the way you sell with how our brains naturally form buying decisions, dramatically increasing your ability to earn more sales. Unlike other sales books, which primarily rely on anecdotal evidence and un...

Learn how to use neuromarketing and understand the science behind itNeuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this growing and often misunderstood field, and shows business owners...

Why market research does not work.Available in paperback for the first time, this new updated and revised second edition of Consumer.ology: The Truth About Consumers and the Psychology of Shopping contains a new preface and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers; the ways in which we are manipulated into buying things we don't want; the ways in which we deceive ourselves; and t...

This practical guide draws on cognitive science and work with Fortune 500 companies to help readers develop essential collaborative skills.Collaborative intelligence is a measure of our ability to think with others on behalf of what matters to us all. It is emerging as a new professional currency at a time when influence is more important than power, and success relies on the ability to inspire.Through a series of practices and strategies, this book helps u...

“Dee Fink challenges our conventional assumptions and practices and offers an insightful approach to expanding our learning goals, making higher education more meaningful. This is a gem of a book that every college teacher should read.”—Ken Bain, author, What the Best College Students DoSince the original publication of L. Dee Fink’s Creating Significant Learning Experiences, higher education has continued to move in two op...

How Do People Really Make Decisions?We all like to believe that logic, facts, and common sense play a role in our decision-making processes. But that’s rarely the case. More often than not, we use unconscious mental shortcuts to help us evaluate the choices that are laid out before us. Sometimes these shortcuts are based on prior information, and sometimes they’re based on faulty assumptions we make about the data we’re working with.These mental sh...

The book that cracks the code on executive presence: what it is, why it matters, and how you can achieve it.You know it when you see it. That rare combination of qualities that makes a truly great leader. Until now, executive presence has been hard to define and even harder to develop. But after years of extensive research, executive coach and bestselling author Suzanne Bates and her team have identified the 15 traits you need to be all the leader you can be.

"This book is a fabulous resource that helps both beginning and experienced teachers examine themselves and reflect on their own teaching practices."Michelle BarneaEducational ConsultantRealize, refresh, and awaken the passionate, caring, motivated teacher inside!Who was the best teacher you ever had? Can you remember the excitement and joy that this teacher brought to learning? Do you want to be "the best teacher ever" for y...

Embracing the Counterintuitive Side of CollaborationThink of your to-do list at work. Chances are the most important tasks require you to work with others-and the success of those endeavors depends on the effectiveness of your collaboration.According to management expert Leigh Thompson, collaboration that is conscious, planned, and focused on generating new ideas builds excitement and produces what she calls a creative conspiracy.” Teams that conspire to o...