Navigating the journey from planning to execution in a PR campaign can be an intimidating task. The new edition of Planning and Managing Public Relations Campaigns provides a road map for success in carrying out PR campaigns and stands out as a leading 'how-to' guide in the field.In its 6th edition, Planning and Managing Public Relations Campaigns, provides the blueprint on how to ensure the success of campaigns, regardless of the...

There has been a recent shift in the nature of public engagement from a culture of paternalism and control towards a public-centred approach involving collaboration and co-creation. This book draws on public relations and development communication insights to build a new community engagement model for public sector organisations who wish to engage with rural communities in developing countries. This theoretical model also offers a practical framework for Government in particular to engage ...

Public relations professionals are operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a strategic contribution, alongside a requirement to coach and counsel senior managers exposed to these environmental pressures.This revised and updated edition provides a fr...

#PRredefined is a new international initiative with a bold ambition - to stimulate and lead the way in new thinking about the theory and practice of public relations - ultimately changing how 'public relations' is defined and delivered to make a positive difference. The first ebook in the series, #PRredefined Vol I, features new definitions for public relations, challenges much of what constitutes current PR theory, and provides insights and ideas to enable the profession to harne...

Ben enters a Spelling Bee at school. He was thrilled when he was named the winner for the second grade class! As a special award, Ben was given a pin as first prize! This pin meant a great deal to him; especially since he had to study so hard just to be in the contest. Ben loved to look at his pin every day. Everything was going well; at least until the day Ben’s pin disappeared. In the blink of an eye, it seemed to have vanished; right into thin air!Will you be able to unravel the...

A must have for all practising and aspiring consultants and strategists, this book covers a wide range of consultancy tools and techniques that are well displayed, well described and well referenced. The tools and techniques are helpfully divided in to twenty recognisable skills sectors within management consultancy fields and specialisms.The depiction of the content with diagrams aids the process of quick reference and ease of understanding. The tools and techniques can be utilise...

SMEs need to become more sustainable. To reach such a goal they also need to become more professional in their outlook and approach. In this way they may be able to deal with the instability, complexity, ambiguity and uncertainty of change; and to cope with the ever increasing pressures brought by change. After outlining what is meant by sustainability and professionalism, some strategies for how SME owner/managers might become more professional by focussing on the development of their own...

Student Essentials: Study Skills – in one hour gives you all the skills you need when studying. Taking you step-by-step through every stage, helping you develop and refine your skills for university study success. Student Essentials: Study Skills – in one hour is packed full of jargon-free, practical advice to help you really get to grips with successful study skills. Checklists and exercises ensure you tackle each stage of study head on and develop key skills. From devel...

Why is talent management such a global corporate phenomenon? Why do organisations need talent management solutions? The answer is that without a talent management training infrastructure there is no way to identifying, recruiting talent and defining the really talented employees who deliver corporate success. Yet, how many organisations have truly defined what they mean by developing talents or indeed have talent management strategies? In most cases, these terms are broad and lack consiste...

When it comes to solving complex problems, we often perform elaborate rituals in the guise of best practices that promise a world of order, certainty, and control. But reality paints a far different picture, which practitioners are often reluctant to discuss.A witty yet rigorous journey through the seedy underbelly of organisational problem solving, The Heretics Guide to Best Practices pinpoints the reasons why best practices dont work as advertised and what can be done ab...

What is management consultancy? How has it developed? How does it affect businesses? This book answers these questions and introduces the field for those looking to develop a career as a management consultant.Providing a thorough introduction to management consultancy, Morgen Witzel covers the topic from a range of perspectives including the field's historical development, the client's perspective, business analysis, return on investment, consulting failures, ethics and accountabil...

In 1988, on Stephen King’s retirement JWT published ‘The King Papers’ a small collection of Stephen King’s published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. This book is comprised of a selection of 20-25 of Stephen King’s most important articles, each one introduced by a known and respected practitioner who, in turn, describes the relevance of the particular original idea to the communications environment of today.