Showing results for "anna cabigiosu"
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The Green Transition of the Automotive Industry
From Technological Sustainable Innovation to Mobility Servitization
- Series -
- Business and Management (R0)
2023
EN
Accessible
This edited collection offers deeper understanding of the green and digital transition in the automotive industry. It explains how mobility products, services and business models are changing, the opportunities and threats correlated to this double transition as well as the competences and resources needed for firms in this fluid scenario.The book firstly provides an in-depth overview of the strategic and managerial implications for automotive and mobility incumbent firms. Chapters...
Innovation in Knowledge Intensive Business Services
The Digital Era
2019
EN
Accessible
Knowledge Intensive Business Services (KIBS) are becoming more and more relevant both for their innovative content and as innovation boosters for manufacturing firms and, with this scenario in mind, this book first offers an in-depth analysis of what innovation in KIBS is and its performance outcomes, and then synthesizes what we know about KIBS firms’ innovation models, as well as their specific peculiarities and limitations.This book examines the recent trends in innovation, serv...
Digitalization in the Luxury Fashion Industry
Strategic Branding for Millennial Consumers
- Series -
- Business and Management (R0)
2020
EN
The luxury fashion industry is one of the best performing and fastest growing industries in today’s business landscape, and is set to continue expanding over the next years. Exploring the effects of digitalization, this book aims to increase our understanding of the key drivers of internal growth and competitiveness in luxury fashion firms. With a focus on the development of new brand strategies brought about by digitalization, the author outlines the need for business models to be redesig...


