This eBook has been written to serve as a guideline for those unaware of employee fraud schemes and their effect on a business enterprise. It aims to enlighten entrepreneurs, especially those of small entities, with a basic knowledge and practical insight into how employee fraud schemes are organized and perpetrated in a business organization. With reference to some of the most reliable literature on the subject, this book aims to help readers understand the most common types of employee f...

This authoritative volume on human resource management is highly recommended reading for the small business owners and HR professionals. Written by an acknowledged expert in all areas of business management, Managing Employee Performance is a well-organized guide to understanding this vitally important area of your business.

As recently as 10–15 years ago, law firms rarely looked at advertising and marketing seriously. Clients usually came through referrals and personal networking.Times have changed. With enormous competition in the market, law firms are finding it necessary to invest in advertising and marketing to promote awareness about their services. While the basic principles of advertising and marketing management remain the same, certain modifications may be needed to create strategies that wil...

As recently as 10–15 years ago, medical offices rarely looked at advertising and marketing seriously. Patients usually came through referrals and personal networking.Times have changed. With enormous competition in the market, medical offices are finding it necessary to invest in advertising and marketing to promote awareness about their services. While the basic principles of advertising and marketing management remain the same, certain modifications may be needed to create strate...

Practical Tips to Get More Customers is an indispensable book for business owners and marketing managers. Ali Asadi is a well-known expert in his field and analyzes the many varied aspects of marketing and provides valuable tips on making your business a success. He covers such important subjects as social media, web design, SEO, video marketing, email marketing and much more.

This authoritative volume on human resource management is highly recommended reading for the small business owners and HR professionals. Written by an acknowledged expert in all areas of business management, Recruiting and Hiring Effective Employees Made Simple is a well-organized guide to understanding this vitally important area of your business.

Effective management is absolutely essential for having a successful and profitable law firm. The author, a recognized authority in management techniques, offers valuable advice in such areas as marketing and advertising, the importance of information technology, and how to provide effective customer service.

Ali Asadi's Medical Marketing Toolkit is an indispensable guide for the medical business professional. He covers in detail such topics as designing an inviting reception area; marketing through brochures, newsletters, and your personal website; determining patient attitudes through surveys, and analyzing your competition. His 20 Golden Rules provide valuable tips for improving your business.

The Golden Rules of Business Success is a compact, informative guide to having a successful business. Written by an expert business consultant, this handy volume provides helpful advice for all areas of managing a business. From effective time management suggestions and insight into offering outstanding customer service to proper business etiquette and how to reduce overhead within your company.

The Golden Rules of Practical Marketing is an indispensable book for business owners and marketing managers. Ali Asadi is a well-known expert in his field and analyzes the many varied aspects of marketing and provides valuable tips on making your business a success. He presents an in-depth examination of marketing analysis and emphasizes the importance of setting goals and implementing strategy. Also covering such important subjects as social media, web design, SEO, and email marketing, th...

This authoritative volume on human resource management is highly recommended reading for business owners, HR professionals, and others who are responsible for the human resource function within their organizations. Written by an acknowledged expert in all areas of business management, The Golden Rules of Human Resource Management is a well-organized guide to understanding this vitally important area of your business. Covering such topics as hiring, orientation, mentoring, performance, and ...

"Cold calling is the lowest percentage of sales call success. If you invest the same amount of time in reading this book as you do in cold calling, your success percentage and your income will skyrocket."**- Jeffrey Gitomer, Author, Little Red Book of Selling**"You can never get enough of a good thing! Read this book and USE its contents!"- Anthony Parinello, Author, Selling to Vito and Stop Cold Calling ForeverSalespeopl...