Showing results for "alexander osterwalder"
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Business Model Generation
A Handbook for Visionaries, Game Changers, and Challengers
2013
EN
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4...
Biz4Kids
A Business Model Comic for Kids
2021
EN
The Biz4Kids Comic Book tells a funny and exciting story that also conveys the fundamentals of business and entrepreneurship.When 15-years-old London Girl Anna travels to Australia on vacation little does she know that her easy-going uncle Jay is in trouble. A vicious duo of troublemakers led by a mysterious sinister figure seems to threaten jay’s beloved surf shop. Will Anna be able to solve the shop’s problems and save Jay’s business?Visiting different countries Anna lear...
Value Proposition Design
How to Create Products and Services Customers Want
- Book 2 -
- The Strategyzer Series
2015
EN
The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resistValue Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell.Using the same stunning v...
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101 Design Methods
A Structured Approach for Driving Innovation in Your Organization
2012
EN
The first step-by-step guidebook for successful innovation planningUnlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack...
Ten Types of Innovation
The Discipline of Building Breakthroughs
2013
EN
Innovation principles to bring about meaningful and sustainable growth in your organizationUsing a list of more than 2,000 successful innovations, including Cirque du Soleil, early IBM mainframes, the Ford Model-T, and many more, the authors applied a proprietary algorithm and determined ten meaningful groupings—the Ten Types of Innovation—that provided insight into innovation. The Ten Types of Innovation explores these insights to diagnose patterns of inn...
Visual Meetings
How Graphics, Sticky Notes and Idea Mapping Can Transform Group Productivity
2010
EN
Use eye-popping visual tools to energize your people!Just as social networking has reclaimed the Internet for human interactivity and co-creation, the visual meetings movement is reclaiming creativity, productivity, and playful exchange for serious work in groups.Visual Meetings explains how anyone can implement powerful visual tools, and how these tools are being used in Silicon Valley and elsewhere to facilitate both face-to-face and virtual group work. This dyna...
The Art of Explanation
Making your Ideas, Products, and Services Easier to Understand
2012
EN
Your guide to becoming an explanation specialist.You've done the hard work. Your product or service works beautifully - but something is missing. People just don't see the big idea - and it's keeping you from being successful. Your idea has an explanation problem.The Art of Explanation is for business people, educators and influencers who want to improve their explanation skills and start solving explanation problems.Author Lee LeFever is t...
Blue Ocean Strategy, Expanded Edition
How to Create Uncontested Market Space and Make the Competition Irrelevant
2014
EN
OVER 4 MILLION COPIES SOLDWALL STREET JOURNAL AND BUSINESSWEEK BESTSELLERRECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTENThe global phenomenon that has sold over 4 million copies, is published in a record-breaking 49 languages and is a bestseller across five continents—now updated and expanded with new content. Named by Fast Company as one of the most influential leadership books in its Leadershi...
Visual Leaders
New Tools for Visioning, Management, and Organization Change
2012
EN
What Visual Meetings did for meetings and Visual Teams did for teams, this book does for leadersVisual Leaders explores how leaders can support visioning and strategy formation, planning and management, and organizationchange through the application of visual meeting and visual team methodologies organization wide—literally "trans-forming" communications and people's sense of what is possible. It describes seven essential tools for visual leaders—mental mo...
Blue Ocean Shift
Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth
2017
EN
**NEW YORK TIMESBESTSELLER#1 WALL STREET JOURNAL BESTSELLERBlue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and over 4 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne."Groundbreaking." ―Daniel H. Pink, New York Times bestselling author of Drive and To Sell Is Human**Drawing on more than a decade of new work, Kim and Mauborgne show y...
The Hard Thing About Hard Things
Building a Business When There Are No Easy Answers
2014
EN
Ben Horowitz, cofounder of the venture capital firm Andreessen Horowitz and one of Silicon Valley’s most respected and experienced entrepreneurs, offers essential leadership advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog.While many people talk about how great it is to start a business, very few are honest about how difficult entrepreneurship is when it comes to running one. ...
Marketing 3.0
From Products to Customers to the Human Spirit
2010
EN
Understand the next level of marketingThe new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating produc...











