The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship. From the development of an appropriate strategy to the implementation of the sponsorship operation through to post-event analysis, this book offers an authoritative reference for large and small events.The text also provides an accessible review of the legal issues associated with marketing, copyright and contracts in print, television and radio sp...

Barcelona 92: A Legacy Case Study examines the effects of the organisation of Barcelona’s Olympic Games in 1992. Divided into five compelling chapters, the authors discuss issues concerning the definition of legacy, whilst also presenting new models of legacy management and measurement methods, and providing an in-depth examination of sporting, economic and social dimensions. This book offers the most significant studies and research on the 92 Olympics to date, presenting cutting-...

The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has been estimated, for example, that 3.6 billion people (about half of the world population) watched at least one minute of the Beijing Games in 2008 on television. The driving force behind the rise of the modern Olympics has been the Olympic marketing programme, whi...

Sports Fundraising is a complete introduction to fundamental principles and best practice in sports fundraising. Focusing on the particular challenges of fundraising in intercollegiate and interscholastic sport, and for youth sport organizations, the book is designed to help students develop the professional skills that they will need for a successful career in sports or education administration.Packed with real-life case studies and scenarios, the book offers a step-by-st...

Relationship marketing is an important issue in every business. Knowing the customers and establishing, maintaining and enhancing long-term customer relationships is a key component of long-term business success. Considering that sport is such big business today, it is surprising that this crucial approach to marketing has yet to be fully recognised either in literature or in the sports business itself.Relationship Marketing in Sports aims to fill this void by discussing a...

Passion Capital is a revolutionary asset that will completely change your idea of how to build long-term success for your career, company, or cause.Ask leaders in any country this essential question: “What is your most valuable asset?” and they may suggest one of three traditional forms of capital – financial, human, or intellectual. These are intelligent, well-meaning answers but they are also completely wrong. More valuable than money, human resources, and intell...

Canada Lives Here tells the tumultuous story of public broadcasting in Canada, from its inception in 1933 to the CBC’s current, controversial attempts to adapt to collapsing revenues and new technologies. It explores in detail the struggle to preserve public space and foster community in an environment devoted to profit-making, arguing that the ideals of public service broadcasting are more relevant now than ever. Rowland, author of the influential Saving the CBC: Balancing Profit and Publ...

The primary purpose of this book is to provide students and others with a concise, thoroughly up-to-date book which will enable them to obtain a sound knowledge of the basic principles and practice of business administration for examination and practical purposes.This book has been produced to make the learning of business administration simple as well as interesting, and intelligent study should equip the reader with a basic knowledge of business administration.This book i...

"I had the privilege of working closely with Marvin and McKinsey for many years. This book makes Marvin come to life and perpetuates him as a role model."-Peter F. Drucker"A wonderful book about a wonderful man. In many ways, Marvin's McKinsey framed the hypotheses in our own search for excellence-for example, passion for values, belief in people as the prime resource, and willingness to let people experiment. As well as I thought I knew Marvin, however, this remarkable book...

Asked to name the institutions that best define this country, most Canadians place our pubic broadcaster somewhere high on the list. But there is a very real danger that the CBC will not survive beyond the next two years in any recognizable form. Decades of budget cuts have left it dangerously weakened, and now a massive loss of television advertising revenue is predicted with the loss of NHL hockey rights to private broadcasters. Saving the CBC looks back at the history of the public broa...

Over the last three decades the average life expectancy of a corporation in North America has dipped well below 20 years. In fact, by 1983 a full third of the 1970 Fortune 500 companies had been acquired, merged, or broken apart. In this landmark book, one of the business world's foremost pioneers, Russell L. Ackoff, delivers this indispensable guide for those hoping to beat these odds--and to better navigate the corporate challenges of the next millennium. While most business and manageme...

Strategic Management: A Stakeholder Approach was first published in 1984 as a part of the Pitman series in Business and Public Policy. Its publication proved to be a landmark moment in the development of stakeholder theory. Widely acknowledged as a world leader in business ethics and strategic management, R. Edward Freeman's foundational work continues to inspire scholars and students concerned with a more practical view of how business and capitalism actually work. Business can be underst...