One Hidden Truth. One Painful Betrayal. One Lost Love.What would you choose between love and a high end multi-national company’s job?In the riot stricken Gujrat of 2002, Chandan Mathur, Marketing Manager of The Uni-Cola Company, the world’s largest soft-drink giant is caught in between this maze of love, a promising job with beverage MNC and the cold blooded murder of an employee.Will Chandan and Bhavna’s sizzling love story have a cold ending?

Megha, a homemaker in Gurgaon, receives a letter.Mandira, a top MNC executive in New Delhi, receives a letter.Shonali, a Corporate Slut in Mumbai, receives a letter.Three unknown people; three different lives; one common thread that binds them together AlokWhy is he calling them after so many years? What is it that he has, which he wants to return to each one of them?Three times loser…. is the story of love and friendship; of sacrifice and deceit and of victories and heart-breaks. The story ...

Sometimes when you're desperate to leave the past behind, the past is eager to catch up! Anuradha leaves Gurgaon when Dhruv chooses his family over her. She thinks that chapter of her life has ended, and starts afresh in Mumbai. But strangely, it seems her past is trying to catch up. Dhruv suddenly comes back into her life. Even as they try to figure out their relationship, horrible things start happening to people they know. Together, Anuradha and Dhruv need to find out w...

Building and Growing Brand Equity offers a comprehensive exploration of how organizations develop, maintain, and expand valuable brand identities in competitive global markets. This resource examines fundamental concepts of brand management, including equity measurement, positioning strategies, and consumer perception across diverse regions from Asia and Africa to Europe and the Americas. The text addresses practical frameworks that marketing executives, business strategists, and entrepren...

Take a deep breath before you are born here, my child! You take birth in a land where I struggled; gave it my sweat and blood. A land that I thought belonged to me..unbridled, uncompromising. Krishna is a Dalit boy from Bihar who struggles to overthrow the chains that hold him back. Chhavi is a high caste Brahman girl fighting for the rights of others, propagating equality in a politically charged Lucknow University campus. After Krishna saves Chhavi from getting torched during a protest a...

The Buddha and His Dhamma was B.R. Ambedkar's last work. Published posthumously, it presented a radical reorientation of Buddhist thought and literature, aptly called navayana. It deals with Ambedkar's conceptualization of Buddhism and the possibilities it offered for liberation and upliftment of the Dalits. It presents his reflections on the life of the Buddha, his teachings, and the spread of Buddhism by interweaving anecdotes with detailed analyses of the religion's basic tenets. The au...

Gaurav met Chhitarpal for the first time while working in a bank together. Over a period of time, their friendship transformed into brotherhood, despite the total contrast in their personality and interests. Gaurav could often related Chhitarpal to Yellow Pages, depending on him for almost every other damn thing, whether personal or professional. But when one unfortunate incident shook Gaurav's life, Chhitarpal was not there to bail him out. Why was Chhitarpal absent when he needed ...

The Buddha taught a down to Earth wisdom that is still deeply relevant today. This carefully chosen selection of the Buddha's thoughts and teachings, compiled by William Wray, presents one quotation for each day of the year. Each and every quotation brings fresh insights, helping to free us from the deep conditioning of our minds and pointing us towards making revolutionary changes in our lives on a personal, social and spiritual level. The book also contains a stimulating introduction to ...

The Bhagavad Gita presents a synthesis of the Brahmanical concept of Dharma, theistic bhakti, the yogic ideals of liberation through jnana, and Samkhya philosophy. Numerous commentaries have been written on the Bhagavad Gita with widely differing views on the essentials. Mohandas Karamchand Gandhi penned this extensive commentary on the Gita, and called the sacred text "The Gospel of Selfless Action."

The Bhagavad Gita is an intensely spiritual work that forms the cornerstone of the Hindu faith, and is also one of the masterpieces of Sanskrit poetry. It describes how, at the beginning of a mighty battle between the Pandava and Kaurava armies, thegod Krishna gives spiritual enlightenment to the warrior Arjuna, who realizes that the true battle is for his own soul.

The Bhagavad Gita, also called The Song of the Lord, is a 700-line section of a much longer Sanskrit war epic, the Mahabharata, about the legendary conflict between two branches of an Indian ruling family. Framed as a conversation between Krishna, an incarnation of the god Vishnu, and a general of one of the armies, the Gita is written in powerful poetic language meant to be chanted. Equally treasured as a guide to action, a devotional scripture, a philo...

The Tibetan Book of the Dead is one of the texts that, according to legend, Padma-Sambhava was compelled to hide during his visit to Tibet in the late 8th century. The guru hid his books in stones, lakes, and pillars because the Tibetans of that day and age were somehow unprepared for their teachings. Now, in the form of the ever-popular Tibetan Book of the Dead, these teachings are constantly being discovered and rediscovered by Western readers of many different backgrou...