Did you know that the fear of public speaking is more common than that of spiders? That's right: speaking in front of two, ten or a hundred people (whether it's a coffee break with colleagues or a large audience at a company meeting) can be the most stressful experience imaginable.But don't despair: if when it's your turn to speak your body starts to shake and your hands start to sweat like never before, there's a solution, and you'll find it in this manual.In this audioboo...

From the bestselling course that has revolutionised the social media strategy of over 700 students comes the most transversal and complete handbook on the subject: lightning tips, unusual techniques and burning advice for achieving online editorial success without trickery or deception.A timeless manual, functional for every project and platform, for those who want to make content creation a profession.Table of Contents1. Follower, Reach, En...

In this audiobook, we'll address issues related to the seemingly 'out of control' spread of some online stories and videos. From Gagnam Style to the Ice Bucket Challange ... How come some stories take root and others don't?What makes a piece of content go viral?How does the winning idea come about?How does it spread?Is it a replicable phenomenon?We will analyze together the principles that push users to press the 'share' button, the emotional levers to ...

Thanks to this guided storytelling course you will learn how to create and structure a story from beginning to end, following the archetypes of storytelling, the so-called "hero's journey".If you have a book in your drawer, if you are missing some incipits or some narrative features, this is the path for you. You will learn to create blocks to fill in order to make your story compelling and exciting, to characterize the protagonists, antagonists and secondary characters following a...

Thanks to this audiobook you will be able to achieve more satisfying relationships in your everyday life. Active listening and emotional intelligence are two crucial skills to learn and deepen today to see immediate results in your life.Learn to listen with your heart, gratify those who are speaking, and recognize your emotions to see the huge difference in the quality of your conversations. Create an effortless emotional connection.Learn active listening and emotional inte...

“A collection of valuable tips to better manage your online presence”.Thanks to this book you will learn to:✔ Find your ‘social motivation’✔ Make your brand known online✔ Understand the sales funnel✔ To use social to increase sales✔ To understand if your service is suitable for online marketing✔ Learn about social CRM✔ The basics of personal branding✔ To have a clear and measurable focus✔ How to choose the perf...

Guide to Emotional Copywriting Techniques, Sales and Written Persuasion.“Intercept unconscious desires, leverage emotions, and craft effective copy that audiences won’t be able to miss.”The tiny (but incredibly powerful) manual that has already ignited the intuition of over 500 students. Revolutionize your creative and business writing technique in just over an hour: discover the “primal” needs of any reader and intercept their unconscious desires ...

We all, more or less, suffer from stress. We stress with family, with girlfriends, with friends. We stress when something is wrong, in any area of our lives.But there comes a point when this malaise begins to show itself prominently.To ruin our days, our relationships, our productivity.Stress, we can say it, is the real and insidious disease of modern life.Think about it for a little while:What is your main cause of tension?W...

Essential Manual of Web Copywriting: How to Write Great Articles and Posts to Win Audiences and Improve Your Online Presencen this audiobook I will teach you the basic principles of proper writing for the web with the aim of immediately improving the quality of your articles, posts and content published online.You'll get a "toolbox" to keep handy when, for pleasure or work, you have to put your hands on the keyboard and write.INDEX OF TOPICS...