In the years since publishing the first edition, emotional design has gone from innovative to essential in designers' toolkits. Aarron Walter once again offers wise, inspiring guidance for the principles of designing for humans, and addresses newer challenges that have emerged for web professionals tasked with reaching an ever-shifting audience.Packed with engaging case studies and psychologically-grounded principles, Designing for Emotion has never been more relevant for modern bu...

Combined with the power of design thinking, these extensively researched best practices from some of the world’s best design teams will help you nail the fundamentals of product design and do great work.This audiobook includes:Learn what the best teams know—that customer research is the base of successful products and companiesHow product stories, journey maps, storyboards, and personas can build empathy and understandingHear how sketching helps de...

Get your bearings as a leader, gain confidence, and learn tactical approaches from experts who have been in your shoes so you can support your team and advance your career.This audiobook includes:How to become a design leader with insights from Netflix’s Andy LawLearn how to hire people with the right balance of skills and find the best structure for your teamEvaluating team members’ performances, coaching to help them grow, and minimizing conflict...