Rakuten Kobo

Carrinho

Item(ns) indisponível(is) para compra

Verifique seu carrinho. Você pode remover os itens indisponíveis agora ou os removeremos na finalização de compra.

itensitem

- Acesso ilimitado a eBooks
  
  Acesso ilimitado a audiobooks
  
  Sem compromisso, cancele quando quiser em kobo.com/account/subscriptions
  
  Receba um crédito por mês para o audiolivro de sua escolha
  
  Sem compromisso, cancele quando quiser em kobo.com/account/subscriptions
  
  Acesso ilimitado a eBooks
  
  Acesso ilimitado a audiobooks
  
  Sem compromisso, cancele quando quiser em kobo.com/account/subscriptions
  Audiolivro
  de ,
  
  Disponível:
  
  . Sem compromisso, cancele quando quiser em kobo.com/account/subscriptions.
  
  Pré-encomenda
  1 audiolivro mensal
  
  + Teste gratuito de 30 dias
  
  Oferta especial
  
  Receba 1 crédito por mês para trocar por um audiobook de sua escolha
  
  *Sem compromisso, cancele a qualquer momento
  
  GRATUITO

itensitem

Acesso ilimitado a eBooks

Acesso ilimitado a audiobooks

Sem compromisso, cancele quando quiser em kobo.com/account/subscriptions

Receba um crédito por mês para o audiolivro de sua escolha

Sem compromisso, cancele quando quiser em kobo.com/account/subscriptions

Acesso ilimitado a eBooks

Acesso ilimitado a audiobooks

Sem compromisso, cancele quando quiser em kobo.com/account/subscriptions
Audiolivro
de ,

Disponível:
. Sem compromisso, cancele quando quiser em kobo.com/account/subscriptions.

Pré-encomenda
1 audiolivro mensal

+ Teste gratuito de 30 dias

Oferta especial

Receba 1 crédito por mês para trocar por um audiobook de sua escolha

*Sem compromisso, cancele a qualquer momento

GRATUITO

Recomendados para você

Skip side bar filters

Rapid Contextual Design

A How-to Guide to Key Techniques for User-Centered Design

de Karen Holtzblatt, Jessamyn Burns Wendell, Shelley Wood ...

Séries series Interactive Technologies
Is it impossible to schedule enough time to include users in your design process? Is it difficult to incorporate elaborate user-centered design techniques into your own standard design practices? Do the resources needed seem overwhelming? This handbook introduces Rapid CD, a fast-paced, adaptive form of Contextual Design. Rapid CD is a hands-on guide for anyone who needs practical guidance on how ... Leia mais

R$ 178,19

Is it impossible to schedule enough time to include users in your design process? Is it difficult to incorporate elaborate user-centered design techniques into your own standard design practices? Do the resources needed seem overwhelming? This handbook introduces Rapid CD, a fast-paced, adaptive form of Contextual Design. Rapid CD is a hands-on guide for anyone who needs practical guidance on how
... Leia mais
Contextual Design

Design for Life

de Karen Holtzblatt, Hugh Beyer ...

Séries series Interactive Technologies
Contextual Design: Design for Life, Second Edition, describes the core techniques needed to deliberately produce a compelling user experience. Contextual design was first invented in 1988 to drive a deep understanding of the user into the design process. It has been used in a wide variety of industries and taught in universities all over the world. Until now, the basic CD approach has needed ... Leia mais

R$ 170,09

Contextual Design: Design for Life, Second Edition, describes the core techniques needed to deliberately produce a compelling user experience. Contextual design was first invented in 1988 to drive a deep understanding of the user into the design process. It has been used in a wide variety of industries and taught in universities all over the world. Until now, the basic CD approach has needed
... Leia mais

Web Analytics 2.0

The Art of Online Accountability and Science of Customer Centricity

de Avinash Kaushik ...

Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and ... Leia mais

R$ 127,70

Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and
... Leia mais
Elements of User Experience,The

User-Centered Design for the Web and Beyond

de Jesse James Garrett ...

Séries series Voices That Matter
From the moment it was published almost ten years ago, Elements of User Experience became a vital reference for web and interaction designers the world over, and has come to define the core principles of the practice. Now, in this updated, expanded, and full-color new edition, Jesse James Garrett has refined his thinking about the Web, going beyond the desktop to include information that also ... Leia mais

R$ 216,59

From the moment it was published almost ten years ago, Elements of User Experience became a vital reference for web and interaction designers the world over, and has come to define the core principles of the practice. Now, in this updated, expanded, and full-color new edition, Jesse James Garrett has refined his thinking about the Web, going beyond the desktop to include information that also
... Leia mais
Search Engine Optimization (SEO)

An Hour a Day

de Jennifer Grappone, Gradiva Couzin ...

The third edition of the bestselling guide to do-it-yourself SEOGetting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings, and it is often complex and confusing. This task-based, hands-on guide covers the concepts and trends and then lays out a day-by-day strategy for developing, managing, ... Leia mais

R$ 92,40

The third edition of the bestselling guide to do-it-yourself SEOGetting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings, and it is often complex and confusing. This task-based, hands-on guide covers the concepts and trends and then lays out a day-by-day strategy for developing, managing,
... Leia mais
UX Design Process

de Smashing Magazine ...

Séries series Smashing eBooks
UX design isn’t a new field. But sometimes new approaches lead to new perspectives. In this book, you’ll learn how lean UX has made the whole discipline more approachable and attractive to startups, and you’ll see that UX issues aren’t just a quick fix, but should also address big-pic- ture issues. Sometimes, the solution to a problem is just to fix a broken UX. At other times, you need to ... Leia mais

R$ 29,28

UX design isn’t a new field. But sometimes new approaches lead to new perspectives. In this book, you’ll learn how lean UX has made the whole discipline more approachable and attractive to startups, and you’ll see that UX issues aren’t just a quick fix, but should also address big-pic- ture issues. Sometimes, the solution to a problem is just to fix a broken UX. At other times, you need to
... Leia mais
Landing Page Optimization

The Definitive Guide to Testing and Tuning for Conversions

de Tim Ash, Maura Ginty, Rich Page ...

A fully updated guide to making your landing pages profitableEffective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of ... Leia mais

R$ 92,00

A fully updated guide to making your landing pages profitableEffective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of
... Leia mais
Information Architecture

For the Web and Beyond

de Louis Rosenfeld, Peter Morville, Jorge Arango ...

Information architecture (IA) is far more challenging—and necessary—than ever. With the glut of information available today, anything your organization wants to share should be easy to find, navigate, and understand. But the experience you provide has to be familiar and coherent across multiple interaction channels, from the Web to smartphones, smartwatches, and beyond.To guide you through this ... Leia mais

R$ 68,39

Information architecture (IA) is far more challenging—and necessary—than ever. With the glut of information available today, anything your organization wants to share should be easy to find, navigate, and understand. But the experience you provide has to be familiar and coherent across multiple interaction channels, from the Web to smartphones, smartwatches, and beyond.To guide you through this
... Leia mais
Inbound Marketing and SEO

Insights from the Moz Blog

de Rand Fishkin, Thomas Høgenhaven ...

Learn from the leading resource on the latest inbound marketing techniquesAs the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO practitioners need to increase their knowledge of a wide range of inbound marketing channels. The Moz Blog is the go-to place for the latest thought leadership on the shifts in inbound marketing and SEO. This book cherry-picks ... Leia mais

R$ 102,20

Learn from the leading resource on the latest inbound marketing techniquesAs the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO practitioners need to increase their knowledge of a wide range of inbound marketing channels. The Moz Blog is the go-to place for the latest thought leadership on the shifts in inbound marketing and SEO. This book cherry-picks
... Leia mais
A Project Guide to UX Design

For user experience designers in the field or in the making

de Russ Unger, Carolyn Chandler ...

Séries series Voices That Matter
“If you are a young designer entering or contemplating entering the UX field this is a canonical book. If you are an organization that really needs to start grokking UX this book is also for you. " -- Chris Bernard, User Experience Evangelist, MicrosoftUser experience design is the discipline of creating a useful and usable Web site or application—one that’s easily navigated and meets the needs ... Leia mais

R$ 124,89

“If you are a young designer entering or contemplating entering the UX field this is a canonical book. If you are an organization that really needs to start grokking UX this book is also for you. " -- Chris Bernard, User Experience Evangelist, MicrosoftUser experience design is the discipline of creating a useful and usable Web site or application—one that’s easily navigated and meets the needs
... Leia mais
Search Patterns

Design for Discovery

de Peter Morville, Jeffery Callender ...

What people are saying about Search Patterns"Search Patterns is a delight to read -- very thoughtful and thought provoking. It's the most comprehensive survey of designing effective search experiences I've seen." --Irene Au, Director of User Experience, Google"I love this book! Thanks to Peter and Jeffery, I now know that search (yes, boring old yucky who cares search) is one of the coolest ways ... Leia mais

R$ 60,09

What people are saying about Search Patterns"Search Patterns is a delight to read -- very thoughtful and thought provoking. It's the most comprehensive survey of designing effective search experiences I've seen." --Irene Au, Director of User Experience, Google"I love this book! Thanks to Peter and Jeffery, I now know that search (yes, boring old yucky who cares search) is one of the coolest ways
... Leia mais
The Art of Digital Marketing

The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns

de Ian Dodson ...

The premier guide to digital marketing that works, and a solid framework for successThe Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital ... Leia mais

R$ 153,30

The premier guide to digital marketing that works, and a solid framework for successThe Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital
... Leia mais

eReaders

Aplicativos

Acessórios

Carrinho

Você está recebendo o tratamento VIP!

Seu Carrinho está vazio

Disponível:

1 audiolivro mensal

+ Teste gratuito de 30 dias

Disponível:

1 audiolivro mensal

+ Teste gratuito de 30 dias

Recomendados para você

Interactive Technologies Série de eBooks

Rapid Contextual Design

Contextual Design

As pessoas que leram estes também gostaram

Web Analytics 2.0

Elements of User Experience,The

Search Engine Optimization (SEO)

UX Design Process

Landing Page Optimization

Information Architecture

Inbound Marketing and SEO

A Project Guide to UX Design

Search Patterns

The Art of Digital Marketing