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Data Analytics Applications Série de eBooks

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  • Sport Business Analytics

    Using Data to Increase Revenue and Improve Operational Efficiency

    Editado por C. Keith Harrison, Scott Bukstein ...
    Séries series Data Analytics Applications
    Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. This timely and relevant book provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Its primary objective is to help sport business organizations utilize data-driven ... Leia mais

    R$ 311,15

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  • The Ultimate Question 2.0 (Revised and Expanded Edition)

    How Net Promoter Companies Thrive in a Customer-Driven World

    de Fred Reichheld ...
    In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company’s future: Would you recommend us to a friend?” By asking customers this question, you identify detractors, who sully your firm’s reputation and readily switch to competitors, and promoters, who generate good profits and true, sustainable growth.You also generate a ... Leia mais

    R$ 119,19

  • Behind the Cloud

    The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry

    de Marc Benioff, Carlye Adler ...
    How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade?For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com ... Leia mais

    R$ 87,20

  • Network Marketing For Dummies

    de Zig Ziglar, John P. Hayes ...
    Network marketing has helped people all over the world achieve financial independence—and it can help you do the same. As a profession, network marketing invites all people, regardless of gender, experience, education, or financial status, to jump on board and build a satisfying and potentially lucrative business. If you want to improve your current financial situation and are ready to become your ... Leia mais

    R$ 66,70

  • Analytics at Work

    Smarter Decisions, Better Results

    de Thomas H. Davenport, Jeanne G. Harris, Robert Morison ...
    Most companies have massive amounts of data at their disposal, yet fail to utilize it in any meaningful way. But a powerful new business tool - analytics - is enabling many firms to aggressively leverage their data in key business decisions and processes, with impressive results.In their previous book, Competing on Analytics, Thomas Davenport and Jeanne Harris showed how pioneering firms were ... Leia mais

    R$ 119,19

  • Harvard Business Review on Increasing Customer Loyalty

    de Harvard Business Review ...
    How do you keep your customers coming back-and get them to bring others?If you need the best practices and ideas for making your customers loyal and profitable--but don't have time to find them--this book is for you. Here are nine inspiring and useful perspectives, all in one place.This collection of HBR articles will help you:- Turn angry customers into loyal advocates- Get more people to ... Leia mais

    R$ 74,89

  • Zone to Win

    Organizing to Compete in an Age of Disruption

    de Geoffrey Moore ...
    Over the last 25 years, Geoffrey Moore has established himself as one of the most influential high-tech advisors in the world—once prompting Conan O'Brien to ask "Who is Geoffrey Moore and why is he more famous than me?"Following up on the ferociously innovative ESCAPE VELOCITY, which served as the basis for Moore's consulting work to such companies as Salesforce, Microsoft, and Intel, ZONE TO WIN ... Leia mais

    R$ 46,09

  • Your First Year in Real Estate, 2nd Ed.

    Making the Transition from Total Novice to Successful Professional

    de Dirk Zeller ...
    Newly Expanded with More Expert Advice to Help You Build a Winning Real Estate CareerWelcome to the world of real estate sales, and the start of an exciting new career! Your destiny is now in your hands. Along with endless opportunities, flexible hours, and the freedom to chart your own path, you also have the potential to earn fabulous amounts of money. All you need for total success is ... Leia mais

    R$ 65,29

  • Competitive Intelligence Advantage

    How to Minimize Risk, Avoid Surprises, and Grow Your Business in a Changing World

    de Seena Sharp ...
    A practical introduction to the necessity of competitive intelligence for smarter business decisions-from a leading CI expert and speakerIn Competitive Intelligence Advantage, Seena Sharp, founder of one of the first Competitive Intelligence firms in the US, provides her expert analysis on the issues and benefits of CI for today's businesses. CI is critical for making smarter business decisions ... Leia mais

    R$ 123,20

  • Marketing Insights from A to Z

    80 Concepts Every Manager Needs to Know

    de Philip Kotler ...
    The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the ... Leia mais

    R$ 40,49

  • Ineffective Habits of Financial Advisors (and the Disciplines to Break Them)

    A Framework for Avoiding the Mistakes Everyone Else Makes

    de Steve Moore ...
    A how to guide to avoiding the mistakes ineffective financial advisors most often makeBased on a 15-year consulting program that author Steve Moore has led for financial advisors, Ineffective Habits of Financial Advisors (and the Disciplines to Break Them): A Framework for Avoiding the Mistakes Everyone Else Makes details proven techniques which allow advisors to transform their business into an ... Leia mais

    R$ 118,00

  • What the Customer Wants You to Know

    How Everybody Needs to Think Differently About Sales

    de Ram Charan ...
    From the bestselling author of What the CEO Wants You to Know? How to rethink sales from the outside inWe have to face the truth: the process of selling is broken. Customers have more choices and are under intense pressure. Yet few companies are facing this reality. When they don't, a lingering malaise sets in.More than ever these days, the sales process tends to be a war about price-a frustrating ... Leia mais

    R$ 27,29